We started using Google Ad Words about a month ago. Our sales are up about 30% in that time. I wish I could say with certainty why sales are up but that is the nature of advertising. We do have a pretty good website and online ordering to direct customers to. I would not suggest using ad words if you do not have a good place for the customer to land when they click. I set the budget at $20 per day. So far we are paying about $1.30 per click and getting enough clicks to spend the $20 several days week. Over all our click rate is a bit over 4%. Anyone else using these? Costs? Impact?