I am reviewing a sandwich shop in a big university that has been operating there for 10+ years. This business, along with other food outlets (Chinese, Japanese, donairs) is located in a block (lets call it "food block") that is popular lunch destination, but is a 5 min walk from the campus core. This block is home to franchises like Mc Donalds etc. Through my research, I just found out that there are 10+ new food outlets opening right around the campus core, of which atleast 4 will be directly competing for the lunch crowd, with food Pizza, Sushi, middle eastern, tacos/mexican, Asian fusion. There are other pizza, sushi places at the "food block" too. My question is how will this development impact sale at the sandwich shop, considering the following concerns... Will people quit walking to the food block when they can get lunch in campus core ? Will people quit coming to sandwich shop having got bored of it after all these years and start going to the new food outlets? Will my sales be impacted by all the 5 new competitors, or just the ones which are unique and new middle eastern, tacos/mexican, asian fusion) ? Eg: Will my sales be affected by pizza shop in the campus core? I am guessing not, because if people wanted pizza they would have gone to pizza shop in the food block. So I am technically not losing that customer, cause they were never mine. Any thoughts? What is the best way to figure out the potential impact of these new businesses. The sandwich shop currently makes 750k in sales. 720k walk-ins and 50k catering. There are close to 100,000 people at this campus daily.