Guys, please read on, i am sure we can all benefit if we get this thread going. Please share - what is the most profitable item on your menu? what is your most profitable appetizer? what is your most profitable special (or a coupon)? I am asking this because i am updating my menu, and i started counting my food cost for every item and it upsets me, because almost nothing on it is where i want it to be (20-25%). 16 inch cheese pizza is costing me 2.65 - i sell it for 9 - food cost over 25%, 8 pc. buffalo wings costs me - 27c a pc. - so it's 2.16 plus buffalo sauce plus blue cheese, plus salary, conteiner, fork/knife, paper bag - comes to 3.00, and i sell it for 6.59 - food cost on those is rediculous. So, anyway, i am trying to come up with the most profitable appetizer, so i can put it on the very top of my appetizers section. i know i cant get rid of wings , i cant price them much higher, but what us can do - we can offer maybe another appetizer- give it a good description and put it above all, - so what is this appetizer for you, that you price at 6-8 dollar point and your food cost on it less than 25 %. Another reason i need to find this moneymaker, because i am triing to come up with a few great combo specials, that would probably include a pizza, salad and appetizer(preferably chicken something) like a family special, so i can price it at 18-25 dollars but the problem for me is i cant discount this order of wings or fingers that is a 30% food cost or more with it's original price. But i do want to find the most profitable chicken appetizer and include in my family pack special. What is your most profitable chicken appetizer or appetizer in general? What i also noticed is that we can never make a killing when we just order precooked, prebreaded something that we just open this plastic bag and put some in fryolator - be it fingers, hallopino poppers, mozz sticks or whatever - food cost is high on those. we should look in something maybe more creative - not french fries for 2 bucks, but get some fries, sprinkle some bacon bit, some cheese, stick it in the oven - you have a 5 dollar appetizer with the food cost where u want it to be. Guys, what r your signate appetizers, if anybody have one, it's probably something you r proud of, maybe only your pizza store does, or maybe it's just something that costs you 2 dollars and you sell it for 8. Sorry, for this mess you just read, please guide me in the right direction, We need: - most profitable appetizer - most profitable chicken appetizer - most profitable family deal-special-coupon (ticket of 20-25 dollars with food cost of 25%) Any thoughts, ideas are greatly appreciated. Thank you.