Pizza2007, Lol. Thanks for the sympathy. 21% is pretty remarkable. I'm Pretty confident the industry norm for full service is 28-33 plus or minus. If i assume 3% for paper goods, we are right in there. We serve a premium product and get premium prices. Our check averafe is $23.00. However these costs reflect our groupon discount so are inflated about 2 points for the month beginning november. I'd love to hit 21.5 but would have to start microwAving totinos to get close.