As I had mentioned in another thread, I am reviewing a business for purchase in a university area which has about 50k-70k or even 100k people going through the area every day. The business I am reviewing is about 500-700 meters (1500 - 2100 feet) away from the university core and a good 5- 7 min walk. The last few months however saw a few restaurants opening VERY close (200 meters/600 feet) to the university core and I suspect it would affect the sales at the business I am considering, because of the convenience factor. I was wondering, what if I added online ordering/delivery right to the university core or main door of the university bldg. Students/customers would need to pick up their order from the main door, instead of walking all the way 5 mins away to the shop. Delivery would be done in batches of 15 - 20 mins. Order before 11AM, your order will be delivered in the 11:15 batch, order before 11:15AM and your order will be delivered in 11:30 batch etc. It would take only about 2 mins to go from the shop to the university core. The university core is the hub of all activity and acts like a gateway into the university itself and I think I would be able to tap into huge customer base by delivering to just 1 location, that is convenient to every one around that area. I was thinking of charging $1 for delivery, since it is only 2 mins away. What do you guys think of it?