I've owned my dine-in, carry out pizza place for a year now and want to do delivery next April once the weather gets better. I'm a little different than a lot of pizza places so I wanted to get some advice on ideas I had. In our entire first year of business we have never run a coupon. We have been profitable every month. A large 14" specialty pizza runs $18. Because we don't coupon I was thinking of instead of charging $2.50 or offering free delivery I would pay $1 to anyone we deliver too. So we actually pay you to have our food delivered. Most places couldn't get away with this with all the coupons out there but since all customers pay full price every day for food maybe this would be something "different" to get attention for delivery. I'm also really struggling with whether to have a couple of my own delivery vehicles or do the whole mileage, hourly, employee use their own car thing. I don't think I would ever have more than two delivery drivers driving at a time (at least for the first 6 months). Would you guys buy your own car or pay employees to use their car. Finally, what are people paying exactly for delivery drivers. Does $5.15 an hour seem right? Plus the $1.50 a trip for mileage? Any help appreciated. I tried to read as much as I could on this forum but a lot of the posts quickly get nasty with people arguing. I'm just looking for honest advice. Thanks!