Recent content by Chris

Great advice in this thread. As someone who has helped businesses mail over 200 Million EDDM pieces — my advice is to take it slow initially. Split your mailers into multiple drops and gradually increase over time. Others have wisely noted that there’s no telling what will come up in those...

The most important metric to focus on is CPA - Cost Per Acquisition. Clicks hurt your business if they do not convert efficiently into transactions. For example, a $1 click might equal a $20 CPA – which means you would lose money on each ticket. Be sure to determine what percentage of clicks...

Hello folks, Meet Michael Shepherd, a familiar face in the pizza industry who took his first pizzeria from a meager $2,000 per week, to over $1 million dollars a year in sales – in a town of only 8,000! He’s also a 4-time World Pizza Champion, 8-Time World Medalist Pizza Acrobat, author...

Just a few quick thoughts… Run and promote weekly/monthly contests (with in-store collateral) where you can capture contact information and build your database. This will add value to your business, help your marketing, and give you something fun and engaging to promote in-store and online...

“Let’s order pizza tonight.” Those four precious words are spoken countless times each day by families, college students, professionals, and everyone in between. And for pizza restaurant owners, those words can translate into big sales. Virtually every pizza sale starts at the same place —...

Thanks for sharing this news Royster. We are very excited about the partnership. While it’s true that DIY’ers can save on costs (as with just about anything), Snap Admail saves business owners precious time while delivering great value and convenience. Making direct mail a quick and easy “ten...

As a marketing professional with 7+ years experience in the restaurant industry, I highly recommend The Black Book by Kamron Karington. It is loaded with information that REALLY works.

Try “YNOT PIZZA” It’s a huge, beautiful place with amazing food. Great Neck 2102 Great Neck Square Shopping Ctr. Virginia Beach, VA 23464 (757) 496 – 9111 Good luck!

Pizzadoodle, Your questions require a much more in-depth understanding of your customer demographic, USP, and competition (among other things). For example: Do existing customers (and/or the local community) know that you now offer delivery? How long have you been in business without...

On quick note on doorhanging… No question that it is a powerful “street team” approach to marketing which can drive sales. However, be mindful of the neighborhoods you target. They are the life of your business, and if they are annoyed, aggravated, or displeased that you doorhang – it could...

Good morning folks, We just concluded a one-year analysis of a single direct marketing campaign for an independent pizzeria. The idea was to call-track the campaign’s performance to see how much revenue the average menu mailing campaign could generate over the course of the year. As of last...

Re: Need some constructive criticism about my new store inte I absolutely love it. It pops, it looks great, and the color is very appetizing. All the best with the project – keep us posted on the progress. -Chris

For most pizzerias, any time is a good time. However, there are a few exceptions. | Are you in an area with a large demographic of government employees (ie: military, contractors, etc)? If so, people tend to have “payday funds” available on the 1st and 15th. With EDDM, you cannot control the...

Good morning folks, The season officially kicks off with a great game – Ravens @ Broncos on September 5. With the NFL Season is less than (2) months away (college games start even sooner), I thought it would be helpful to post this friendly reminder. Now is the time to market your pizzeria as...

Hey TT, I thought I’d share this new feature I heard about from Domino’s Pizza… At a location in Salt Lake City, customers can “spy” on the staff while their order is being made. http://cdn.foodbeast.com.s3.amazonaws.com/content/wp-content/uploads/2013/05/dominos-live.jpg Here’s the link...