Recent content by Diran_A

I’m sure this can be frustrating to no end, and my heart goes out to you for what you must be feeling. That said, our experience has been that the best way to respond to most every negative online review is to: Apologize, don’t defend. Even if you are sure you are 100% in the right, which I’m...

One of my favorite quotes, “If you’re early you’re on-time. If you’re on-time, you’re late. If you’re late start looking for a new job.”. To bodegahwy’s point… Creating a set of Employee Rewards program can help. Such rewards would need to be all-encompassing, for example you shouldn’t reward...

I agree, royster13, that if you want to know what your customers want, ask them. Statistically, in the tens of thousands of surveys we’ve performed for our small business clients, the top answers have been, and in this order: Great / Friendly Service Consistency (of product, service...

Congratulations! I can understand why you’re excited. A new canvas to paint as you see fit. I try to avoid posting self-serving messages but when asked directly for referrals, I allow myself but I’ll keep it brief. Our company provides the following services to pizza shop owners: Customer...

The only difference between a “Text Blast” and an “E-mail Blast” is that you have a higher likelihood of having your message seen with a Text Blast vs. an E-mail Blast. That said, traditional (I always chuckle when I refer to newer technology as ‘traditional’) Text and Email blast are quickly...

Great point, bodegahwy, but it could actually be even worse than that… The $300 you discounted was likely your profit, meaning you you made a “revenue” (not profit) of $700. Revenue is like a water mirage in the desert… it leads one to believe that they are being or about to be benefitted, but...

Loyalty programs, including punch cards, can be effective if they are utilized properly. For example, if you’re going to hand out a paper punch loyalty card to your customers, why not print them with a tear-sheet on them which asks your customers to provide a cell number and email address in...

The key to any advertising that you do, be it Facebook, Google, flyers, text-message, email, billboard ads or any other kind, is being able to track your results, to help you determine if that method of advertising is paying for itself or not. If you are spending money on: []Facebook ads...

While I realize you are using the word “Future” as a noun here, talking about a particular company, I’m going to go out on a limb here and talk about “Future” as an adjective and say that within 10 years of today, 50% or more of your business will come from a new form of POS, that which your...

I can’t speak to the rent, location or product. There are a lot of seasoned pizza store proprietors here that can do that, but I can speak to the marketing question… The marketing question could fill a small book, so lets focus on the task at hand first, which sounds like finding new customers...

Hello wjcraig2003, Looks like you asked this question a while ago. I’m guessing by now you’ve made a decision about, but if not, are you still interested in information about a Customer Loyalty Rewards program for your pizza shop? If so, please feel free to contact me privately.

Hi Daisy, Very glad to hear. I had read that you’d applied for a loan to move however I missed the part of actually moving. Last you posted was that you were planning on moving out of the building. Congratulations! Thanks for the update.

If I may take a different approach to this question… Why not focus a portion of the boxtop on ascertaining the satisfaction of the customer who received it? I have no doubt that your customers love your product and your service, but letting them know that their satisfaction is your primary...

I’d say the single most important thing to focus on is satisfying your customers and giving them the best product you can, at a reasonable price with the best service you can provide. This is considered “marketing”, in its truest form, as happy customers drive new customers to you far faster and...