Recent content by Pizza_Tactics

Groupon does bring in customers with out a doubt. It also brings in headaches too and most were pointed out. I have 3 suggestions when dealing with Groupon that has worked well for my customers in the pass: If possible offer a item that would not be order by itself, the idea is to get the...

Has Yelp Cross the Line? Yelp is teaming up with County Health Depts. to display Health Inspections of Local Restaurants on their review site. Local Restaurant Owners are HOT over this decision. A good number of Owners already believe Yelp tips the balance against Owners if they do not take ad...

What kinda pizza scent? Cheese, Pepperoni, maybe Meat Lovers… Novel marketing idea…

I’m impressed at the level of intensity from you guys on facebook. Most Ma & Pa Pizzeria Owners are not even close to you guys knowledge and experience about FB, Piper and Rockstar I’m coming to you for advise :). You are right about facebook being pressured to make money and they have changed...

pcuezze: Patrick, Thank you, There is 2 goals with this app, 1. feedback 2. collect emails (list building) Being a customer of a business, a re pore should be established and a certain amount of trust is already built should make the customer more at ease in filling out the opt-in. You do have...

I’ve been working on a facebook app for Pizzeria Owners to get feedback from their customers, FB Surveys. What it does is asks 5 questions which can be open ended or multiply choice, these question can be about anything, from quality to service. I figure 5 questions would be quick and simple...

Big Bold Direct That is one one the best guarantees I have even heard of, BD always has great ideas. If it doesn’t get the potential customers attention it will get your competitors for sure. That’s a 5 out of 5! PizzaTactics

You stated you are located in the Mall: What your foot traffic like around the Mall? Are you allowed to place a sign on your widow? Have you looked into “Proximity Marketing”? Proximity Marketing is a new high tech form of advertising design to target Cell Phones and Blue Tooth devices. Malls...

Truly I’m sorry to here that. I saw indicators pointing to it but none were clear cut on the brief research I did. Kudo for still having the passion for the Industry! I can relate, sold my store in 99, I developed the Internet side of my skills. Kelly

Jennifer & colgatem, you took the words right out of my mouth. This is the Forest and the trees metaphor. For the others that saw the light and the ones that were constructive in their response thank you. Google targets your demographics. It is possible to tweak your Google Places listing so...

Sorry for not pointing to references which the article was based off of, I do have more if necessary. http://www.biakelsey.com/company/press- … ocally.asp http://www.inc.com/guides/201106/how-to … iness.html http://marketingmatters.dexone.com/3508 … isibility/ Google has open the door for...

By 2013 you will have more people search the internet on their mobile device than their desktop. In the Detroit area over 210,000 searches are done each month for the keyword “PIZZA” this is done via a computer and 240,000 via a mobile device. These numbers are for Google. You should find these...

Does your pizzeria have a Google Places listing? If you answered “no,” then you need to get on the task of setting up your free Google Places listing, and right now. There are a number of very compelling reasons to include Google Places as an integral part of your business marketing plan. If you...

Patrick, You’re becoming a Facebook Rock Star! Great Tips!

Ask your supplier if they provide a “Fat Free Mozzarella Cheese” to promote a Fat Free line of health pizzas. Yes you can make pizza dough with out oil, the characteristics of the dough does change slightly, but when cooking the pie, it takes a littler longer to melt the cheese. I ran a...