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  1. J

    Hotel Marketing.

    Rockstar: check out http://www.displays2go.com.
  2. J

    HELP with Marketing... can't figure out this area i'm in!

    Re: HELP with Marketing… can’t figure out this area i’m in It sounds like awareness is a key challenge…and since location isn’t your best friend, you’ll need to keep working at other ways to get your name and product out there. A solo mail may be a good place to start, but it will need to tell...
  3. J

    What to Serve With Sweet Potato Fries

    I’m in Piper’s minority…although I like a little savory seasoning. But I’ve tried blue cheese, chipotle aioli, dill yogurt, and chili ranch dips with yam fries. All good.
  4. J

    Contribution Margin

    Piper’s right on. And a menu revamp is also the ideal time to reevaluate pricing and overall sales mix. Try adding two more columns to your spreadsheet: Last month’s sales of each item Price Comparing CM and volume will make some choices obvious, and raise more questions about others: High...
  5. J

    Why Having Your Pizzeria on Google Places is So Important

    Wow, this is a tough crowd. 🙂 You’re right that it’s way too easy to mislead (even unintentionally) and be misled by statistics online. But stats and self-promotion aside, the poster’s original point is valid: Too many pizza operators still haven’t claimed their free Google Places listings—and...
  6. J

    Handling Blocked Numbers

    A lot of people choose to block their numbers for privacy or security reasons. A number of my neighbors are in law enforcement, for instance, and they all have their home numbers blocked. You’d probably block a few telemarketing calls, but you’d miss out on some orders too.
  7. J

    This Year in Restaurant Technology

    Hey all, I rarely start threads on the TT, but I wanted to share a link today. We’re celebrating the first birthday of OnPoint: The Restaurant Technology Blog. While there is some promotional content here and there, you may find the tips and tricks helpful regardless of what software you use in...
  8. J

    Using facebook?

    Here you go, Brad. You could use Live Stream or try Facepile or Like Box. http://developers.facebook.com/docs/plugins/
  9. J

    While your waiting...

    Hi,Dale. I’d choose one option (your Facebook page or web ordering app, maybe, or your VIP club sign-up page) and make that the focus. Include an oversized QR code and a good reason to go there. Include the other links/addresses at the bottom or around the edges. Or try it blog-style: 5 Things...
  10. J

    Expo--sorry, plan changed!

    Our trade show coordinator finds great hotel rates for Pizza Expo every year at http://smartervegas.com/. It’s a bit of a pain because most of the promos are date-restricted, but if you look, you can find some real bargains.
  11. J

    Finally Getting POS

    Congrats. It’s a new world. 🙂 Ditto what Daddio said on building your customer database. The best thing about starting from scratch is that you have the opportunity to build a clean, mail-ready database. Believe me, you won’t want to deal with a mess later, so start off on the right foot: ask...
  12. J

    New Manager

    The editor of our OnPoint restaurant technology blog took note of this thread a few weeks ago. He posted an article today that distills some of your advice on hiring a new manager and adds tips on how to use tools in your POS to help identify and train star employees for management roles, and to...
  13. J

    Stickers For Marketing

    Check out http://www.4imprint.comfor the flash drives. Good pricing and selection, and they’re great to work with.
  14. J

    Value of Lazy-Customer Mailings

    Good idea. Was that 6% difference fairly consistent across all three (30/60/90) groups? As a next step, you might want to experiment with the date ranges. For instance, could you get similar reactivation results if you were to scale back to just 45/90-day lazy mailings? If you were to move the...
  15. J

    using an iPad in your store

    Working for a POS company, I work with a lot of web ordering providers. Most now support mobile ordering on iPhone/iPad, Android, and Blackberry) and integrate direct to the POS. That part is easy. To use that mobile functionality for self-service, what you would need to work out with your web...
  16. J

    Who has an Email/Fax Marketing Campaign?

    You can also share your MailChimp emails on Facebook, Twitter, and other social media sites automatically – and the Google Analytics-integrated reporting is great.
  17. J

    Collecting Donations for Japan

    The Red Cross also has a mobile campaign for aid to Japan that is easy to promote: Text REDCROSS to 90999 to give $10 Japan Earthquake and Pacific Tsunami http://american.redcross.org/site/PageS … _text2help
  18. J

    "Rewards" Marketing??

    Saw a link to this Foursquare marketing blog post this morning on an NRA discussion group...
  19. J

    Credit Card Processors Best Practice Questions

    No, we do publish a separate customer version with more links to online training and that kind of thing, but anyone can subscribe: http://www.speedlinesolutions.com/contact_us/subscribe_to_pos_quick_tips.aspx Funny enough, I just noticed that the sample issue on the sign-up page is the one...
  20. J

    Credit Card Processors Best Practice Questions

    We published this article on credit card processing rates last year in one of our newsletters. It was written for our POS users, but if you’re trying to understand what all the charges are for, and what questions to ask a provider, you may find it helpful. Integrating credit and debit card...
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