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I running between 26% and 27% right now, but I bet my prices are higher than at least 95% of the people here. I’m able to charge a high price because I’m in a high priced area, but along with that comes a much bigger rent bill than most of you pay, and probably higher labor costs too. So my...

I know I’m in the minority with the rest of the world, but I would never dip sweet potatoes (or sweet potato fries) in anything! They’re one of the very few things that taste amazing all by themselves… they don’t even need seasoning. Sweet potatoes and avocados… And both superfoods to boot...

Sara, I see that your heart is in the right place… but by leaving reviews for about 10 restaurants all over North America on the same day form the same IP address you may be inadvertently making it look like the restaurants have used a “pay-for-review” service… and that could cause a backlash...

Well I’m glad it’s not just me… Here’s an update on the post I “promoted” yesterday: Now seen by 620 people, 26 viral, 273 paid for $1.91. That’s now a $7.00 CPM. We’re half way a network television ad in terms of CPM. Half of the interactions on the post came from being promoted, so let’s...

pcuezze: Our guys just wet their fingertips with sauce from the pizza or a little bit out of the line. Get the fingertips wet and also smear it on the sausage. pcuezze: I train cooks to be flattening with the left hand that is holding the bulk while applying with their right hand (assuming...

It seems like over the past 3 months it has become increasingly difficult to get any traction with Facebook posts. My posts (to 5,000 fans) used to get at least 2,500 impressions. I’m starting to have trouble cracking 1,000 lately. Small impressions means small interaction, and that means my...

I have QR codes on all of my saturation mailers now, and the code links them to sign up for our rewards program. On my last saturation run I sent 20,000 postcard and got about 30 scans. Not the best in the world, but it doesn’t take up much real estate on the card. I want to do a phone app...

Daddio: I do the same thing. Sometimes I whip them too - never had anybody miss a holiday! 😃

cpif: Contribution margin is one thing to consider when deciding what items to promote, but it can’t be the only thing. Remember we’re not trying for a one-time transaction in this business, we need to build a customer base. Besides contribution margin (which still certainly plays a factor)...

Patriot'sPizza: Maybe I’m in the minority here, but I would never, ever do business with a company that sent me an unsolicited text message regardless if it was legal under the “relationship” loophole or not. Beyond that, I’m not sure the “relationship” loophole is even valid for text...

I’m at $53/BIB for Coke, but I’m under contract for that price. The jury’s still out on whether that was a good idea or not, but it’s not like I can shop Coke and Pepsi against each other every week and switch back and forth so I may as well get good pricing under a contract.

Registered Guest: Oh man… I couldn’t agree more. I got involved in one of these situations on a small scale, and everything RG listed above happened to me. On top of what he mentioned, they also said people sometimes came in for “spur of the moment” parties and wanted to always be able to get...

daisy: Here’s the IRS’ 20-factor test for if a person is an employee or an independent contractor: http://www.uschambersmallbusinessnation … e/P07_1115 I can’t imagine any pizza operation that could legally classify their drivers as independent contractors. I fail 17 of the 20 looking at them...

royster13: Somebody posted about this back when it first happened but I can’t remember whom. Back before the arrest, I was curious so I checked out his LinkedIn page and he has several pilot’s certificates listed. So I searched the FAA database figuring he was lying, but sure enough he was...

NY Pizza: We also have a Swingline 747 Rio Red 🙂

XV1: No, you are absolutely right. You need to tailor it specifically for your store, and your market. I know, based on demographic profiling of my customers, that about 85% of my core customer base has school-age children… so that’s the angle I take. It may be very different for you. I didn’t...

Credit card processors are only required to report for businesses with over $20,000 in gross receipts for the year. I’m guessing you’ll get a request for information from Square it you exceed that. You will no longer be getting a copy of the 1099-K (or maybe you will, but you won’t have to...

I’m going to be completely honest with you, XV1, so I hope you take it as constructive criticism… I’m certain that your low response rate is caused by your ad design. There is nothing about your ad that would make me the slightest bit interested in you if it were to land on my door. It’s a...

Hmm… I actually hadn’t even considered that.

I’ve done my own direct mail since day 1, but if I could do it all over again I would hire a company like Mailshark to do it at the beginning at least. Paying that extra amount over the printing and postage ensures that your pieces go out on time, every time. One of my biggest stumbling blocks...