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  1. Shannon_Panaro

    Text Blast Redemption rates

    I have had excellent results, with several of my Pizzeria, I agree with the above comments. There is no standard redemption rate. You have to figure out what has resulted the best by tracking. First, make sure you have a dedicated POS key. Next, I have had clients with 150% redemption rate on a...
  2. Shannon_Panaro

    How does Text Marketing provide a Value to your Customers?

    We have over 1.6 million subscribers and 6000 merchants in 4 years. Customers are already using this with companies like Macy’s, Redbox, Moe’s, Subway etc. It’s just a couple sentences a couple times a week so it is not annoying, the customers OPT in and want to receive the offers that way...
  3. Shannon_Panaro

    We did a discounted pizza experiment on friday, pleased with results

    That is awesome! Just posting the offer on facebook created a sense of urgency and excitement. When I set up text clubs for pizzerias, they ask their customers to opt in then you can reach 98% by text instead of 10% on social. They still share with their friends which immediately grows your...
  4. Shannon_Panaro

    how to promote your text club

    Hello Warren, I just want to reply that yes it absolutely can bring you new customers! You just need to implement separate keywords in your different media assets. One of my clients has reserved around 20 keywords. In one of his direct mail campaigns he was able to get over 80 new subscribers...
  5. Shannon_Panaro

    how to promote your text club

    Hi Sam, it’s working great, I have several pizzerias I work with. I would be happy to go over how you can use this if you would like to give me a call. I can learn more about your business and give you some options. 716-909-2601
  6. Shannon_Panaro

    how to promote your text club

    I have been working with quite a few pizzerias here in Buffalo, NY and wanted to share some great ways to promote your text loyalty club. Text has a reach of 98% while social media and email less than 20. Ask your customers if they have joined your VIP club yet. Every single one. Put an 8x11 on...
  7. Shannon_Panaro

    Who uses paid facebook advertising?

    I understand that the 50 texts are to see how it works, but I can demonstrate that easily. It just seems like a waste of time because you are signing up 10 people then you wouldn’t get a true result from that. Well, even better… we also offer a free month for any business you refer, so if you...
  8. Shannon_Panaro

    Who uses paid facebook advertising?

    I just want to pitch in here, I sell text marketing and have over 70 clients and several pizzeria chains and independents. Slicktext is pricier and more limited than what I offer. Also, you do not want to use an app based text marketing platform. Ours, you send broadcasts from a pc and has the...
  9. Shannon_Panaro

    Anyone use Singleplatform from Constant Contact?

    here is an article I wrote about advertising on yelp. I hope it helps. None of my clients client’s can directly tie sales to yelp. Just views and clicks. https://www.linkedin.com/pulse/understanding-restaurant-advertising-yelp-shannon-panaro-marketing?trk=mp-author-card
  10. Shannon_Panaro

    Coupons

    If you are using coupons, target them on your slow days or areas of your business you want to boost so that you can assure you are getting customers with the coupons you otherwise wouldn’t have. Also if you can offer mobile coupons you can ensure they can be shares with friends and family...
  11. Shannon_Panaro

    Who uses paid facebook advertising?

    This is what I teach my clients to do, Boost images to feed/join their text club and get the most out of their offer. That way they can directly text their special to their text club all year long and reach 98%. Facebook on average reaches 10%. If you boost you are boosting to get likes from...
  12. Shannon_Panaro

    Do you currently have a VIP text program?

    That is a great result! How many messages do you average per month with your 1500 members? The industry average is about 20%. We add a few things for quite a bit less money if you are interested in saving some money. Although we do ask for Either a 6 or 12 month term. Usually people stick with...
  13. Shannon_Panaro

    Do you currently have a VIP text program?

    You can also run a contest if you use a shortcode to get hundreds or thousands to opt in instantly with a custom text, with links to your apps or online ordering… I have done this with huge success!!
  14. Shannon_Panaro

    Do you currently have a VIP text program?

    Yes the program is flexible. It’s is a set up fee of 299 and 99 a month. You also can get a free month for any business your refer to me. I also give you 500 promotional cards to hand out to your customers and we design signage for you that you can print yourself or purchase from us. There are...
  15. Shannon_Panaro

    Loyalty Programs- Cards are declining... apps are increasing

    Apps take data, and you can turn off notifications… I wrote an article about this and you can read it here… Text marketing is more diversified as you can send out unique offers in real time… And you can use the text code to generate new customers …...
  16. Shannon_Panaro

    Do you currently have a VIP text program?

    The problem wth limited campaigns is its incoming and outgoing messages, so just for a customer to opt in you have 4-5 messages, because of compliance. So if you have only 100 customers you have about 500 messages, then you are worried about sending out more which defeats the purpose. My program...
  17. Shannon_Panaro

    Do you currently have a VIP text program?

    Oh I misread your last post, I thought you were paying 5 cents per text now for 5000 text per month. Mine has more features like contests, text to win, birthday club text to vote and autosends to fb and twitter. It takes 2 mins to send with a flat monthly rate unlimited. Again it’s different:)...
  18. Shannon_Panaro

    Do you currently have a VIP text program?

    Yes, that would get expensive with that format. Taking a ton of time too and having to limit your messages because of the cost. I could help you do better more easily. Just say the word!
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