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bodegahwy: This is the way to go in my opinion. Nothing is more direct, faster, or proven to deliver better results both short/long term. Adwords sounds like a good idea in theory - but is not possible for pizzerias. By the time you added up the CTR costs vs. Profit, you’d be hundreds of...

Bodegahwy, Here is a suggestion regarding your concern about “staying in front of customers, but weening them off of discounts”… Instead of mailing out menus and coupons, every time, try different types of high-visibility promotions. Here’s a great action plan: Step 1: Mail menus WITH coupons...

Good morning! Just a quick note - for those of you managing the EDDM mailing services yourself, always start with the smallest drop possible. To RobT’s point, the first time you drop off your EDDMs, you will learn how long it takes them to get into homes. For some areas, it might be next day...

RobT: Smart man!

Why not mail 2,500 per week clockwise around your restaurant, until all 20,000 households have been targeted. This will have a huge impact on sales, keep your staff busy (and happy), and fight off competitors over the long-haul. Once the initial campaign is done… update your menus (change...

Hi Dale, With 9,000 population, I’d recommend a direct mail campaign (they need a $2K to $3K budget) to generate cash flow overnight - full menus loaded with coupons. If they can’t afford that, they need to go out and doorhang until they can pay for mailers. On another note, I think I met your...

Lots of great options here - I’ll add ours to the mix… We only charge $710 for 40,000 box toppers http://www.taradel.com/5.5-inch-by-8.5- … prod170-59 Thanks

Thanks for the kind words Pizzamancer. The most important thing is to test various marketing vehicles/methods and always track results. Without data, you can’t determine the ROI or make informed decisions moving forward.

Trok198 - Just thinking out loud, but let’s do some quick math… If the grocery store program is approx $400 per month, for 6 months minimum, you are looking at a total spend of $2400 investment. What’s really scary is that the response rates could vary like crazy. If this is the case, why not...

Good morning, In my experience, grocery store shoppers are a “coupon-friendly” bunch. Combine this general assumption with the popularity of coupon-based television shows, and a struggling economy, and I think it is a smart move. If you commit to this type of marketing program, make sure that...

Good post, here are my thoughts (5+ years pizza marketing experience all day - every day) Raise your prices, but lower some too. By doing so, you tell customers that although some prices increased, you’ve cut prices on many popular items as well. Send out AT LEAST 50,000 menus per year as...

Football Season - Pizza Menus & Marketing Hey folks, here is some information about promoting your pizzas, wings, etc for football season. I get calls almost every day from pizza operators looking to cash in and gain more market share during the NFL and NCAA seasons. Why let competitors and...

Love your idea Mike, best of luck… I’ll look for you in my local grocery store soon!!

Over the last 5 years I’ve seen thousands of pizza menus. So earlier today, I asked myself, “what is the best overall menu design I’ve seen?” It’s nearly impossible to say for sure, there are hundreds of amazing designs out there. But there was one design named “Juliet’s Pizza” that really...

Your flyers look great guys, nice work! Here’s an example of an 11 x 17 EDDM Menu. This one folds in half and has a 2.25" coupon strip on the side. http://admin.taradel.com/cmsimages/pmq1.jpg Here’s a screenshot of the “point and click” targeting tool…this is easier than using the USPS site...

The Every Door Direct Mail program has been a huge hit with small business owners. I can tell you that we mail tens of thousands of EDDM menus every week and I have not heard one complaint from any pizza operators. If you mail 10,000+ total pieces you can get the “all inclusive” $0.29 per home...

Good morning Rob, Thank you for the kind words, you made my day! Your menus look incredible and I wish you and your staff all the best.

Congrats! Keep the momentum going, stay focused, and enjoy 😃

Good afternoon Daddio, For pizzeria direct mail campaigns, an 11x17 menu is the ideal “standard” size/format (in my opinion). Why Not 8.5x11? When tri-folded, an 8.5x11 menu has a small 3.5" x 8.5" folded size …which is easy to miss. In most cases, households receive numerous letters, offers...

Good morning folks, I hope everybody is doing well - Friday is here! This is just a quick thought that I thought I’d share… I sent out an email to our subscribers about this yesterday. It has to do with getting your customers to share their experience with friends, not just “buy” from you. As...