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It would obviously not be the same volume but have you also reached out to the local preschool/day care type facilities. I had my daughter in the Goddard School a few years back (thank the lord she is out now, the tuition was crazy. I called it little Harvard). At any rate they did Pizza Days...

Eatmore, It sounds like you have a lot of other competition in your town based on your comment “We have enough fancy pizza shops around” but it also sounds like they aren’t a real threat to you as you feel like Papa Johns is? Is this accurate? Can you also share with us how you have been...

When you say you are anticipating a 4% return what exactly do you mean. I am assuming you mean 4% in coupons received back or 2,000 coupons. Or are you talking about a 4% sales increase or a standard ROI = Gain – Cost/Cost? The wide majority of operators count coupons alone which is not at all...

Hi wjcraig2003, When you ask whether or not you should change the offer each time are you considering just running only 1 offer on the door hanger or multiple offers? What do you plan on putting on the back side of the door hanger? Let me know and I can provide some more specific feedback. Josh...

I recommend checking out Clark Food Service who runs the webstaurantstore. I used them in the past as our primary purveyor for everything from paper to smallwares. They have one of the best ecommerce sites I have seen and their prices are right. 16x16 boxes .36/Each not including the shipping so...

Hi Twodadspizza, Here is what I suggest. Continue your research until you have identified 3-4 reputable companies that specialize in direct mail and pizza marketing. I suggest a company that also specializes in pizza marketing because they should have a deeper understanding of your design needs...

Now is the time to start planning your advertising for this years 2013 football season. It creeps up very fast and every year we get calls late in the game (pun intended) about football advertising. Like any well executed marketing plan it takes a bit to get organized, so start now. The regular...

I saw the same add it was for. “$220 for 5,000 Menus/Box Toppers 8.5” x5.5" Glossy 100LB Text Paper Full Color Both Sides." Not sure if it includes design. My first thought is that if you are looking to use this product as a menu you have to have a very small menu. 8.5x5.5 is a half sheet of...

What is on the other side of this piece? Can you either post it or email me a copy ([email protected]). I have some suggestions. Josh Mail Shark Direct: 484-948-1611 http://www.themailshark.com

Re: HELP with Marketing… can’t figure out this area i’m in Quick thought on coupons. When it comes to coupons the WEALTHY use them and they use them often (links to two informative articles below). There is plenty of research and evidence on that but being in the restaurant business for many...

Re: HELP with Marketing… can’t figure out this area i’m in my email is [email protected] if you can send me a variety of the pieces you have done most recently. I would like to take a look at the design and the offers. Also do you have a website that I could look at or please send me you FB...

Re: HELP with Marketing… can’t figure out this area i’m in It sounds like you are offering a premium quality product which is awesome. Can you share with us what your unique selling proposition is? You use quality meats in conjunction with that do you offer products that your competitors don’t...

Here are some general thoughts without knowing exactly what you are looking to accomplish other than to create repeat orders. 1: Do you offer online ordering? If so promote the heck out of it. Could even be the entire design driving people to your site. Online ordering is awesome if people know...

I was directly involved in the negotiation of one of these contracts and let me tell you the waters are muddy. That said If you do have the volume and are able to enter into a prime vendor agreement you MUST know the following. Markup IS NOT THE SAME as Margin. Although this seems pretty cut...

Hi Dale, A few thoughts based on our online ordering customers, it is truly a mixed bag that seems to be decided by each owner’s preference. Some of our customers list their coupons for the world to see and some allow access to coupons only through the use of a special code. I am not sure that...

What I would suggest and a strategy that I see being underutilized is to add a suggestive “Add On Item” directly onto the coupon or special itself. I would consider adding one of my highest profit $ items or an item that could naturally be paired with the coupon or special you are promoting...

Hi Toni, Can you share a bit more about your business? What type of pizza shop, your location, etc.? If you do not mail menus now what are the other ways are you considering to market your business? As a general statement, I would say that except for a few weeks out of the year (week of...

Heads up to anyone doing EDDM Retail. I was just told that the postage on EDDM Retail pieces will be increasing to .16/Each as of 1/27/13. Josh Davis Mail Shark Direct: 484-948-1611 Web: http://www.themailshark.com

Hello Everyone, I wanted to share with you all, the first of what will be a series of informative case study videos on a variety of marketing topics. This particular case study is about QR codes and how to creatively use them to get your advertisements more exposure. The video is only about 3...

One big factor that is not captured by contribution margin is labor. if you make an item from scratch and it is very labor intensive it may have a higher contribution margin but may also have a high labor cost to produce. The other thing to keep in mind is the CM strategy typically favors...