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  1. J

    Inventory n Bonuses

    If I ever re-entered the restaurant business the only inventory program that I would consider purchasing would be one that included a module that would calculate my theoretical usage based on my recipes and sales data from a POS system. (Most likely only sold by your POS provider due to the...
  2. J

    STAPLERS!!!

    We get a lot of use out of our Staples Brand One Touch. It will staple about 60 pages of regular thickness paper from what I am told. I use it on a regular basis for smaller jobs and it is solid. Not sure of the cost. I have a pic below, However, if you are looking for something you can hold in...
  3. J

    Started Delivery...very low response

    Not to be redundant with Perfect Pizzas Comment, but if you are trying to roll out a new service like delivery, I would suggest creating a flyer/postcard, etc. with 1 or maybe 2 coupons that are as aggressive as possible and that are DELIVERY ONLY. (Example Below of a low cost 5.5x10.5 Direct...
  4. J

    advertising suggestions???

    Hey Rize, Josh from the Mail Shark here. I am not sure that I need to elaborate on Uncle Nicks response as he hit the nail pretty much on the head with many of his points. However, I wanted to let you know that I would be more than happy to talk with you about our services. If you received our...
  5. J

    Cheese Smugglers...

    wow smuggling cheese who would have thought. I guess if there is a will there is a way. we also never thought people would steal our grease back in the day but they sure did.
  6. J

    Take out menu box outside

    If you chose to not do the print and post a menu in the window, I would suggest adding a QR Code that links to your menu or website. If someone is passing by or you aren’t open and they want to see what you have to offer they can scan the QR Code, get instant access to your menu and view it at...
  7. J

    Football Season Marketing

    Hi Everyone, I just wanted to drop a quick line as I recently realized that many of my customers and prospective customers haven’t been thinking about their advertising for this rapidly approaching Football Season. With the first preseason NFL game scheduled for Sunday August 5th and the first...
  8. J

    How to approach local businesses with freebies of your food

    Hi Everyone, Here is how one our largest customers successfully attacks the businesses with strategic free food offers. Attached is a picture I took of a small flyer like he distributed and below is his exact email to me with regards to how he executed it and the results. **Please note this...
  9. J

    Direct Mail Frequency?

    Hi bodegahwy, Within a 3.16 mile radius from your physical location here are the numbers. (**This is based on the address from your FB page, I am not psychic, ha) **Note there is one carrier route that is partially inside this radius but partially way outside. There are 10,732 Total Addresses...
  10. J

    Direct Mail Frequency?

    My answer is Frequency & Reach are both important and finding the balance is the key. However, Reaching out too far without the proper Frequency = WASTE MARKETING DOLLARS. I will borrow an analogy from Seth Godins book “Permission Marketing” which I would recommend grabbing cheap copy from...
  11. J

    Best way to send out direct mail?

    Hi Jokergerm, In addition to the great feedback above, here are some additional thoughts. On the surface it sounds like you have identified your target market and you have a nice balance of Frequency (the number of times you are exposing your prospects to your ad) & Reach (the number of people...
  12. J

    marketing idea...but how?

    I have some input for families that have youngsters. I have a 5 year old daughter that more often than not dictates where we eat. At Moes Grill kids eat free on Tuesday but more importantly they have a clown name “Pipper” that the kids love because she comes around and blows up balloons for...
  13. J

    Costing out Soda cost has made me curious, help a guy out!

    Are you basing your costs on physical inventories or is it based on purchases only? Are you able to isolate the costs and sales of fountain soda and bottles, cans, etc.? Since both have much different costs & profits, by calculating them separately for a few weeks you may be able to identify...
  14. J

    If I could punch a website in the face I would

    Hi pcuezze Thoughts from a real sales person This is the worst site I have ever seen in my life. When you are in sales, not everyone that you are selling to will be interested in your product or even have time to speak with you due to busy schedules. As a sales person you need to accept this...
  15. J

    Menus...

    Hi Erica, This is Josh from the Mail Shark, As you are considering using a professional to design your menu there are 2 important questions that you should ask. You should ask who will own the artwork, pictures, etc. once the menu has been completed. In the event that you ever want to leave...
  16. J

    National Retail Supply Paper Scam

    A few years back they got one of our managers on this same scam but it was for a $100 First Aid kit that may have been worth $10. I forget the name of the company but we also did get hit with the thermal paper rolls. Again, they got a manager to tell them what size we used and they showed up...
  17. J

    Mail Shark

    Hi Everyone, Thanks a lot for all of the positive feedback. One thing to consider while analyzing your marketing strategy for 2012 is that Marketing is not a one size fits all approach. What works for one store in the same town may not work for a similar store in the exact same town. Our goal...
  18. J

    Menu Printing

    Hi Everyone, Josh from the Mail Shark here. I would appreciate the opportunity to give anyone interested a no nonsense quote on any of our products including menus, flyers, postcards, magnets, scratch off postcards, etc. Print Jobs and or Direct Mail. Feel free to contact anytime. Thanks Josh...
  19. J

    CFM Concepts is screwing me

    Hi Paul7979, My name is Josh from Mail Shark. Why does Grande even want a photo library??? I am a bit perplexed about that. Why don’t they just focus on making and selling cheese??? EDITED BY MODERATOR I will never understand what some of these other companies think they are gaining by holding...
  20. J

    Menu/Specials Faxing Beware

    Either way these lawyers are so agressive sending out marketing like this, even if you won a lawsuit, it will no doubt cost you time, lawyers fees and a bit of uneeded stress.
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