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I do it myself. There is a steep learning curve if you care to get into it, but if it’s not your cup of tea, you can do 20% of the work to get 80% of the results. Have some good advertising images without your logo on them and setup a “Smart Campaign” on Google Ads for the radius or ZIP codes...

All right everybody! It’s a post-COVID and inflationary world and it seems like everything is on the table for change, including marketing. What do you consider to be your best use of marketing dollars? Since I’m asking, it’s only fair that I spill what I’m doing. The bulk of my money is spent...

The price on that stuff is gold, so use as little as possible to get results. 2% is a good place to start experimenting. Remember that malt is essentially flour, so you don’t need to add malt to your recipe per se, as much as substitute some of your flour for malt.

Yes, replace the bowl. Yes, make sure its running in the proper direction. Also, check corkscrew depth in bowl. Your bowl may be set to the wrong height. If not set to the wrong height, the bowl may be slowly lowering during the batch. You may also be hitting the max weight for the mixer. I...

No boards for me. I made a nice color menu using Canva and I print laminated versions (at FedEx Office) of it for use at my service counters. I printed 20 (non-laminated) copies to keep behind the counter if someone wants a menu to go. I reprint them as needed. I haven’t printed new ones in over...

The salt doesn’t kill your yeast?

My oven repairman has warned me off these ovens…for now. He says that the current model of oven has gears with very fine teeth and they grind down relatively quickly, causing the conveyors to work improperly. He says he doesn’t want to service them anymore, because having to make repeated...

I am usually a hair under 3%. Was 2.4% last month, which sometimes happens. Just depends on the mix of cards used. I use CardConnect. I think the term is “interchange plus” provider, which means that they charge you exactly what they are charged plus a fixed percentage.

Switch to a tomato product with less or no added citric acid.

I make a social media post almost everyday. I have it as a regularly scheduled task. When I don’t do it, I see a drop in my Monday-Wednesday sales. At 7pm each night, I look at the sales and if they aren’t where they should be, I make a “Hail Mary” post with very little written content, but a...

I use King Arthur and my rep told me the same thing. We’ve been stocking up. We also did some test bakes with an alternate flour as a backup.

Visa and Mastercard changed all their fees effective April. That’s probably why ThePizzaPirate saw such a big jump.

I have used profit sharing in many different environments before coming to pizza. I am a big believer in it. My #1 and #2 managers are on a program and it is very effective. The “problems” with profit sharing for hourly workers are: The number of hourly workers FAR exceeds the number of...

Had a similar situation. Bought her a nice step stool, the up and down off the stool wasn’t practical. Ended up moving her to cut. It worked out.

This post must be twenty characters, defeating the purpose of emojis… Here is my reply! 🤔

I think increasing my prices may be the only option, but am going to check out some other cheeses just the same. Never hurts to shop around.

Cheese and pepperoni prices are killing me. For cheese, as much as I hate to leave my beloved Grande, I have to consider it. The trick is that they subsidize my menu mailers. If I leave Grande, I have to start using MailShark or similar and they definitely cost more. So, I really need to see a...

I haven’t used a fryer since working at Arby’s in 1990. Are Pitco fryers still considered to be great? What about Henny Penny fryers? Drop in or pressure? Which products to push? Which to not waste my time on?

My oven is a little over 40 years old and for a fleeting moment I thought about replacing it. However, when I thought about the repairs made over the last 3 years, I realized that with the exception of one component, I essentially have already rebuilt the entire oven! So, while a new oven would...

You’re doing the right things! It’s not rocket science. Just do those two things well.