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Strange. Your link doesn’t work either, and we both have them correct.

I started using them almost a decade ago to build my sms mailing list. I hadn’t much thought of them these days, but they are all over. I came across this article today and thought I should pass it on: How To Promote Restaurant Business Using QR Codes Some great advice on how to implement them...

I came across this blog post on Linkedin today. It is well worth reading, especially #9, setting up google alerts. It is a very under-utilized free service that will let you know pretty much instantly when your name pops up on the web. 10 Ways to Create Raving Fans Using Social Media

I came across this today: Pizza Brain: The World’s First Pizza Museum & Restaurant If you aren’t familiar with kick starter, it is a crowd sourcing web site that helps people get various things funded with unconventional funding. It is actually kind of difficult to get a project on there, so...

This is another great post from Seth’s Blog. I have seen a few peeps around talking (complaining) about Yelp and other online reviews. Seth hits the nail on the head with his blog post today: The Trip Advisor tail wagging the real world dog (Should I copy the posts here, or just give the link...

I just read his blog post and it reminded me of some people I have talked to in the F&B business. I hear, “I market to everyone” far too often. Who you don’t market to is almost more important than who you market to. Who is your customer?

califpizza: It is much less of a trick of doing anything, than doing effective things. There is no end to internet marketing. Facebook alone could occupy all of your time. Take a step back and focus on something. Setting some SMART goals will really help you in this area. It will also help you...

Depends on what you want to do. New customer generation and marketing to existing customers are two different animals.

11% of sales is a good goal to shoot for.

Unless someone does, things start to fray around the edges. Often it’s the CEO or the manager who sets a standard of caring about the details. Even better is a culture where everyone cares, and where each person reinforces that horizontally throughout the team. You’ve probably been to the...

Do you dopes realize you are arguing over an article in the Onion?

At those sales levels, it probably isn’t worth much more than $30,000, essentially just the equipment. Less if your stuff is more than a decade old.

I came across this article today and thought it was kind of interesting. I am sure that not all pizza slices cost the same, but in general is this correlation accurate? http://www.observer.com/2010/real-estat … ollow-suit

Thin2win: It relates quite a bit. That is why large companies do it. PMQ said it better than I can here is the quote: With unemployment the way it is now, it is a lot easier to find quality staff. If you can’t do that today, imagine what the future holds when the economy gets rolling again and...

There are essentially two types of marketing you can do. I call them front of the house and back of the house. Front of the house is for getting new customers. Back of the house is marketing to your existing customers. Both are very important, and you should have a strategy for them. There...

What kind of new employee orientation do you have?

I came here to day the same thing about Radio Shack. That kind of invasive questioning is detrimental to your customer relationship. Put up a fish bowl for business cards, and let it go.

The best suggestion is to just do it. Anything is better than nothing. Set aside a marketing budget and start to test it. Make a goal of sending out 500 post cards a month for 6 months, and test, test, test. You can do it easily enough with a printer in your office at that scale. Start off with...

Take a look at this video: It takes him about 20 seconds, and he is going slowly.

Yep. I have the awards to back that up as well.