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    Cheese stix

    In case you do end up buying Bosco Sticks from a distributor, a word of warning. They get moldy in about 5 days. I forget how many are in a case, maybe 150 or so. The instructions advise to freeze them and only thaw what you will use in a day. However, if you’re not guessing correctly you will...
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    What am I doing wrong????

    Wow. I don’t know what to say. As Paul Harvey says, “it is not one world”. Given all that info I don’t want to even begin to give advice. My brother just got back from Manilla a week or so ago and was telling me about the culture there. The way he described it was in tune with what I had...
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    What am I doing wrong????

    Put enough meat on your pizza to make it taste good (or better yet, great), then weigh that amount of meat along with all the other ingredients. Determine what your cost is on all of it including your packaging and paper. Then multiply that by four and that’s your selling price.
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    Marketing Plans

    canukfanlady: It’s not just you. Every time I search the archives I get either nothing or everything, none of which pertains to my search. Does anyone have a tip on how to search effectively?
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    Marketing Plans

    canukfanlady: The customer gets a punch for each purchase of $10 or more (1 punch per visit) and the 10th purchase is free (lg. specialty pizza or stromboli) Email me and I’ll send you a sample.
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    Do you create your most popular pizza size?

    bodegahwy: I agree with the bundling idea but I think it’s also important to hit a variety of price points to attract different customers. Right now I’m offering price points at 9.97, 12.97, 16.97, & 19.97. Each one is a bundled offer. The only non-bundled offers I do are a Friday night special...
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    Marketing Plans

    A loyalty reward card is very inexpensive and surprisingly effective.
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    How do you handle cancelled orders?

    steve12: Better yet, give the extra pie to a nearby business. Nothing builds goodwill like free food. I have a carryout next door whose employees we feed 3-4 times a week with our screwups. There’s also a nearby bar, barber shop, fire station, etc. The people who work there love us for it and...
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    How do you handle cancelled orders?

    Chances are you’ll never hear from that “customer” again so it’s not worth your worry. The one’s I hate are the people who aren’t home when we deliver. I get about 3 a week. I had one last night. We were there in the estimated time (30-40 minutes) but the customer was not. He had never ordered...
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    Complaint: not enough sauce

    4.5 oz. on a 12" 6 oz. on a 14" All my recipes/make sheets are based on one size pie and the rest are done with mathematics. That way they’re all the same.
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    Dealing with customers... when their full of...

    I hate to sound cliche but the customer is always right. Refund it. Immediately. But also flag them in your POS as a potential scammer. Don’t let them take advantage of you further but always give them the benefit of the doubt on the first one.
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    "Store Money" promotion

    mikeintj: We have a custom hole punch in the shape of a cow for the loyalty reward card plus I use it as a “validation punch” on the Moo Bucks to prevent anyone from copying them. I also only allow managers to hold and pass out Moo Bucks in order to prevent employees from stealing them.
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    doorhangers

    Holy (expletive deleted)! 1500 buildings! I have something like 18,000! That’s a lot of busy work.
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    "Store Money" promotion

    This is one of my best promotions. I call them Moo Bucks (Cowtown Pizza). I send one out with every delivery order. They are business cards that look sort of like cartoony money on the front and the back says use just like cash at Cowtown Pizza, phone number, address, etc. I have a loyalty...
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    corporate marketing

    I’m in the process of a campaign on this right now. I borrowed (stole) this idea from another pizza shop owner and modified it. Here’s what I’m doing: I had 12 different post cards printed with demotivational posters (www.despair.com) on the front and a brief pitch on the back extolling the...
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    j r0kk or oven guy...Lincoln impinger II gas vs. elec

    bodegahwy: Bodegahwy - where are you in CO? What’s the name of your shop? I’m out there a couple times a year and would like to check out the operation of a fellow think tanker.
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    doorhangers

    royster13: Thanks guys. The elastic bands sounds like a lot of work. Perfect busywork for my guys during this slow period.
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    garlic knots

    snowman: I switched from buying to making my own a few months ago. It was certainly easier to just buy 'em and bake 'em but I like the 90 cents I save on every order. Now I do a special “FREE sticks w/ med. 1-top”. Customer’s perception $2.47 savings. My cost $0.37.
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    Labor costs

    28% - 30% Wanna trade?
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    doorhangers

    j_r0kk: J_r0kk, I know you’re somewhat of an evangelical for the doorhanging movement. I could use some help. I was out doorhanging today and my frustration was building. There was the slightest of breezes and it kept blowing them off people’s doors and into their bushes. This is really...
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