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    Shutting down the competition

    Came across this http://www.youtube.com/watch?v=JG7Vqldf … ure=relmfu Hope the message of ‘consistent marketing’ is ALL you take from this.
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    The power of the brand

    The other night a lady phoned up wanting a couple of small pizzas and asked “Are you pizzas as good as Dominos”. Why do people have to see large corparate brands as the bench mark for quality? After a brief lesson in quality she proceeded with the order, I chuckled to myself as I typed the...
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    Don't be cheap

    A few months back I came for advice, desperately seeking more customers and like many others assumed having a low price means I will sell more. I took the advice and rised prices, and although it defies logic, I am selling more. The pizza, menu and marketing are still the same but are average...
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    Dream POS functions

    I am currently creating a custom POS system for our store to help create a constant marketing routine, I have only seen basic POS and keep coming up with ideas that I think will be helpful. For instance, my POS now once the kitchen slip is printed, will print on the back of a nice color...
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    Smart Phone Ordering

    Does anyone on the board have a special website for smart phones, and if so, what percentage of orders come from it? Seems like the way of the future, a few simple thumb movements whilst lying on the couch, 30mins later your pizza is at the door.
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    Would a $4.99 Large Pizza Deal be so bad?

    I know it goes against alll advice on this forum but here me out. I have one comptetior in a 28K town, neither of us get enough business, so there is only room for one. We currently operating at 75% gross profit. I have heard that the other pizza place has been closing early even on a Saturday...
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    Massive Footfall due, what to do?

    We have been working at building our pizza delco for two years now and still taking one step forward and one or two steps backwards. We are on a main road, but it has little footfall. However, once a year there is an evening event just down the road which, providing the weather is good, will...
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    Deal or No Deal?

    I’m interested to know how pizzerias in the US sell pizza. Here in the UK it’s deal after deal wherever you go, I can’t remember when we sold a pizza at the list price. I instigated the BOGO in our town and now every place does it, and everyone has put there prices up to cope with it. Food...
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    Customer Burn Out Phenomenon

    How do you get round this problem? We get new customers all the time (good), they say we have the best pizza in town (good) and they order regularly enough to reassure us they meant the comments(good). They will order four or five times a month, then BAM they stop. This isn’t just a now and...
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    People aren't stupid, but they make wonder!

    I still new to this business, but I am still amazed at what comes out of peoples mouths. It really shows when designing marketing material you have to really spell things out and highlight very clearly. I know there is an old joke about this, but it’s happened to me twice this week. Our medium...
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    Good Opportunity?

    Hi Guys, been lurking for a while, fairly new to forums. How is this for an opportunity for a delco pizza outlet? Population: 28,000 and growing. Reasonably wealthy area, no college but high school. Competition: 1 Dominos, three old takeout grills with pizzas on the menu, that’s it. Location...
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    Which month is the quietest pizza month.

    Hi Guys Newbie here, great site. Managed to waste a whole weekend going through so much. We have a newish pizza store, open about a year. What is the quietest month in pizza business? I only ask because we have suddenly dropped off a cliff and I hope it’s not something we have done. Sam
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