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I’m looking to buy a brick oven pizza truck to expand my operation (finally!) We’re in LA, where there are a lot of film productions and the weather is always nice, so this seems like a solid idea. I’m considering buying a truck, not a trailer. I would be grateful for any tips and suggestions...

I want to start emailing coupons to customers to increase sales from Monday through Wednesday. I tried it once - emailed a coupon for 25% of the entire order on Wednesday only. The response was pretty good. I sent it out twice - in the morning and right before the rush hour. The question is, how...

I’m trying to get more people to visit our store, so I’m thinking about running a carryout-only deal on an XL pepperoni (our top seller). If anyone has experience running these kinds of deals, I would appreciate any suggestions. Thanks!

Hi all, I have a manager who is in charge of hiring, training, and scheduling. However, my costs are constantly above industry average. For example, January was the highest grossing month in two years, but we lost about $4K, due mostly to labor costs, which amounted to 51.7%. I know that they...

Has anyone here used heated delivery bags? Any particular brands you’d recommend would be greatly appreciate it. I’m considering using these for catering orders that are outside of my normal 3 mile zone. Thank you in advance!

My PR company was contacted by a major national magazine. They’re doing a piece on the increasing demand for gourmet pizza. Specifically, for this article they’re interested in pizzerias that are using unusual ingredients, like wild boar, venison, rare seafood, etc. We do have a few items like...

I was wondering has anyone here started out with buying pre-made sauce and dough and then switched to making them in-house? What are the pros and cons (besides marketing). Thank you!

I bought my pizzeria exactly a year ago. Previous owner didn’t invest into marketing at all. We started Mail Shark in October and since then our sales have doubled. But lunch is still slow. We created a lunch special and hung a large vinyl banner advertising it, but the increase has been...

I want to print custom boxes for my LA-based pizzeria, but I have trouble getting a good quote. I contacted Star, Whalen and a few others, but they’re either not responding or quoting very high prices on the initial order of 10,000 boxes. Google search returns a lot of offers on Alibaba from...

Does anyone here advertise in local newspapers? What type of ads do you find to be most effective?

I’m introducing a new special for unlimited toppings on an XL pizza. We’re located on a busy intersection and I’m thinking of using a vinyl banner to promote it. My concern is to avoid looking like a Papa John’s we pride ourselves on being a high-quality gourmet pizzeria (it’s not meant as a...

I will need to hire a pizza maker soon for my restaurant. Can anyone suggest the best strategy to go about it, i.e. newspaper ad, Craigslist, trying to poach someone from a pizza chain? Thanks!

Has anyone ever tried advertising catering services on LinkedIn? What has been the most effective way to promote pizzeria catering services to companies? Thank you all in advance!

Hi everyone! I just purchased a pizzeria after working there for over 3 years. Previous owner never advertised it or promoted it in any way. He just developed excellent recipes, based on which our pizzeria got a relatively small, but loyal customer base. Now that I’m in the driver’s seat I’m...