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    text marketing

    Here is my system, which cost me $25 one time: To collect phone numbers: I have a Google Voice phone number, that customers text a keyword to. The Voice number is linked to my GMail account. I receive their text as an email, including the phone number they sent from. I include in my print and...
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    EDDM question

    Congrats on $6k/wk after only a month. Thats excellent. I’m assuming after 4 weeks though, most of your customer base has not tried you, or even know you exist. Why don’t you focus on getting your product in potential customers hands, and let your pizza speak for itself. Drop off some pies at...
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    Another Competitor Opening in Less than One Week!

    Remember, you are the already successful business, with the loyal customer base. He is starting from 0, hoping someday to get to your position. Play from your position of strength. As qcfmike says, take these 30 days to make sure everything is in tiptop shape. Part of every business is new...
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    Happy Birthday NICK SASSO

    Happy Birthday Nick, from one of the founding members of the bald, fat grumpy pizza guys Scott
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    Have you heard of FourSquare?

    What other venues, including me, are doing…is have only the 1 or 3 visit special active. The mayor specials we advertise on in-store signing and store website. You can also use the “tips” section at the bottom of your page to mention the mayor special.
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    Have you heard of FourSquare?

    Essentially, Foursquare is a version of social marketing for people with Iphones. Yes, they check-in each location, eventually earning a “badge” or the mayorship of that location. What it means to you, is this is the first level of Location-based marketing. Meaning, Foursquare reads the persons...
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    How Many Pizzas Do You Sell?

    I’m not sure the issue is how revealing the answer is, but rather the difficulty of the question. I’ve worked at a place that did 200 pizzas a week profitably, and place that did 1000 a week profitably, and a place place that did 1000 a week unprofitably. pizza shops in densely populated areas...
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    Buy Nick's Pants!!

    snowman: thanks, I needed that laugh. It appears Nick found the solution to his condition - no pants at all. Didn’t Nick also post recently about finding it difficult to keep quality employees? I think I see a quality episode of Diners, DriveIns and Dives in Nicks future. With a really big...
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    nak ed pizza

    Thanks for the responses everyone. I think maybe I was a victim of their own marketing. Grottolee…I will sleep better tonight thanks to you, and a couple light beers. thanks.
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    Buy Nick's Pants!!

    I’m confused. How much are you willing to pay us to take Nick off your hands? But then we have to buy him new pants?
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    nak ed pizza

    If anyone isn’t currently familiar with this company, you should take minute to check them out. Just now starting to franchise, with big $$ behind them like the Kraft family (own New England Patriots) and Mark Cuban. Anyway, there “healthy” pizza montra focuses on probiotics. I’ve done some...
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    Independent Pizzeria Facebook Page

    Now that you mention it, although I think the “anti” message might resonate a little easier, it does make it look like we are scared of the corporate giants. If I were Dominos, I might even take it as a compliment toward my new changes. Maybe a message of “Support Your Local Pizzeria”...
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    New frog in the pond

    I know I’m not the smartest guy on the board, but, if I understand you correctly: You have 1 place opening up outside your delivery area, without the most important asset on his side - location. You have another place, I think that already exists, but is moving to a new location. And you are...
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    Get your Indy store listed on Facebook!

    You guys are seriously doing a great job with that page. thanks again
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    Independent Pizzeria Facebook Page

    Great idea everyone. I believe we’ll run the same promotion. www.facebook.com/getpapis
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    resin top tables...bad idea?

    sorry for the late post. we have resin tops. in very direct sunlight in march/april, the tops actually warped from the heat.
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    Those that do dine-in.... dine-in only?

    pizzapirate, The issue here is, with his demo, rocktonic thinks he won’t do enough delivery business to cover the insurance expence, even if he had no additional labor and let his dishwasher or extra cook take the deliveries. At a monthly premium of say $400, and a delivery charge of $2 (which...
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    Those that do dine-in.... dine-in only?

    In 2010, a pizza customer still expects delivery, and will be surprised that you don’t deliver. Having said that, some of the most successful chains today, LC and Papa Murphys, don’t deliver. Given your demo, (mine is similiar), I respect your plan not to deliver. But you need to carefully...
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    What would you have done?

    I’m with RobT and Nick. Given that info, nothing else you could have done. I also salute you for keeping a manager for 10 years. Don’t hear much of that with ANY company anymore.
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    What would you have done?

    I would have done the same thing, after I asked my manager: How many times did we call the customer back to see when he was picking up? Why didn’t we refund him his $ at close, or void the transaction, when he didn’t pick up? Did we make a note in the POS system last night, that we might owe...
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