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    How are these repeat return/mass email results?

    i did a double points promo with repeat returns and it did really well. People got double points for every dollar they spent. It allowed my customers to order what they wanted and it also gave them a reason to order more to get extra points. Shelly recommend it and it worked!
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    Reading Material

    The Black Book by Kamron Karington is the gold-standard pizza marketing resource. It’s about $300 and worth it! Kamron’s other book is Gun to the Head marketing (I got it on amazon for less than $20). I have both and wouldn’t trade them for anything.
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    Online Order Companys

    I use http://www.highspeedwaiter.com/. $300 setup and $39 a month is totally worth it. Hungerrush drove me crazy - very frustrating to spend all that time and it doesn’t work right.
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    Detroit Style Pizza

    Liz Barrett: Liz, I had Detroit Style Pizza at Expo’s competition. It was really good but I don’t know who won. The crust wasn’t as dense as I thought it would be. It was surprising light.
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    You did not build that!

    I don’t understand why more Americans can’t learn from what’s happened in Greece! It’s pretty plain and simple that with so many taking and all of us small businesses giving & giving, there’s not going to be much to give very soon. He’s killing the American Dream and it’s very sad that so many...
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    Pizza Expo Virgins right here!

    Erica, since you’re new in the business and interested in marketing - you should look into Kameron Karington’s book. It’s called Gun to the Head. I got mine on Amazon for like $20. Two of the people Daddio mentioned, Scott Anthony and Dan Collier have both said at their seminars that Kamron...
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    10 years next month

    Definitely Contrats are in order!! I agree to take the opportunity to use your anniversary as a promo. No need to give the store away, just a little something that’s supports you and your neighborhood supports you back! Good Karma
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    Pizza Expo fizzling out?

    Talking to ordinary, everyday pizzeria owners is helpful. Learning from the best of the best is ever better. I learned a lot of cool things from Big Dave (I hope for the best his health)! Kamron’s black book has put more money in my pocket than anything else - period! In fact the keynote speaker...
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    Pizza Expo fizzling out?

    Kamron, your book Gun to the Head Marketing is a great book! The best little book, weekend read I think I ever read. It’s a great resource and I actually bought 5 copies to give to my friends (not competitors). What other marketing books or systems do you recommend?
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    Pizza Expo fizzling out?

    Is pizza expo on a budget now? The two people you could count on for great marketing ideas and running a good operation are completetly gone from the show. Kamron Karrington wasnt’ there last year or this year. And now Big Dave is missing from the roster! He’s in the print stuff but his seminars...
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    Repeat Returns in a small market

    It works great in a my large market - I think it would work great in your small market. It all depends on getting people enrolled like everyone says.
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    Advertising... Different approach???

    We use a really good rewards program. Our customers are happy to give us their email addresses. The nice thing about it is once they join the program all the email messages go out automatically! After the first couple of months our sales are up about $2000 a week!
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