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  1. M

    Opening up the books--- old pizza restaurant

    A friend of mine wants to take over an existing dine-in pizza restaurant. I obviously have no prior experience on this as we built our location from the ground up. I’m turning to you-- my fellow pizza makers for advice and answers to some of his questions -How can he have access to their books...
  2. M

    Plate Charges: Custom Boxes

    typical plate charge range from $200- $300 from 7" to 16"…I won’t pay any more than that. The vendor rarely makes money from these plates. The ink jet is a very interesting method. I’ve never heard that before. I wonder how the quality looks and if only certain type of boxes can be used.
  3. M

    Halloween 2009

    our verdict… Best night of the year but not as strong as last year. We’re a Delco. about 40% were deliveries.
  4. M

    Halloween 2009

    what do you all do differently prep wise to prepare for this larger rush? Do you think baking the breadsticks about 30 min before being served a good idea? And keeping unbaked LG pepperoni an hour before served? We want to be efficient with production and reduce our 15-20 minute wait for a night...
  5. M

    Halloween 2009

    What’s your prediction for this year’s Halloween? Here are some comments we’re hearing from other pizza operators: 1.) A lot busier than last year due to pent up demand and cash-strapped parents wanting to do something special for their kids 2.) Slower than last year due to bad economy 3.)...
  6. M

    How many people should I hire?

    What’s your business model? Low- median segment? You have to remember college students are looking for deals when buying food. Remember the good 'ol times of top ramen for dinner or a lick of peanut butter for lunch? I do! From experience, low prices will give you the volume but high volume=...
  7. M

    school contracts . . . got sample?

    from what I know most school districts really don’t have contracts with pizza vendors. depending on the size of the district they know that they have the high volume to demand superior product and service ALL THE TIME. if they don’t like a vendor they can just boot them out of the system...
  8. M

    UPSELLING: pizza VS sides GROSS SALES

    Hello pizzamakers. We’re trying to emphasize UPSELLING with our employees and need your advice. 1.) We’re currently selling about 30-35% of sides (items beside pizza) compare to the # of pizza. Besides pizza the only main entree we sell are calzones and paninis the rest are sides (wings...
  9. M

    Where should I be with my costs and income right now?

    What’s your trade area like to be averaging 10k/ wk? Mostly single family homes? Where’s the competition? Population? 10k/wk looks very promising for only being in business for 5 weeks. What you have to watch out for is when you start seeing customers drop or decline in repeat customers. I’m...
  10. M

    Facebook

    I’m thinking of finding customers in our city and just sending them a message via Facebook to “Become our fan”. Do you guys think this is a good idea? Or it will just be annoying? I’m a bit hesitant now on Facebook ads since I’m not sure how many people will actually pay attention to ads on the...
  11. M

    Facebook

    how did you get your 200 Facebook fans??? I’m thinking of doing Facebook ads to drive them to our page.
  12. M

    Postcard Size, 4 x 6 or 5.5 x 8.5???

    For our direct mail we use 8.5x 5.5 4/4 w/ 2-4 coupons. We use the 4x6 postcards w/ a single “FREE” coupon at community events.
  13. M

    Piper...direct mail questions...

    Rockstar pizza: Rockstar what’s the name of the place? 5000 for $120.00 is a great deal. What size? What stock? And is it color front and back? When you say shipping included I’m assuming shipping of the box of postcards to your store not individual postage :). We just paid $610 (printing...
  14. M

    coupon question

    Yup, I agree with everyone else. $2.00 Off or any dollar amount type discount seems to give us a low return compare to our package deals. I guess the customers know that the price will be from the regular price and they really won’t be saving as much compare to the package deal. And we also like...
  15. M

    TRACKING Customer by Zones

    Accidentally posted this on the wrong section…so hopefully I’ll get responses on here :)… Database mailing have been giving us great results but as of now we’re just sending the same ad pieces to all customers in our system that we have addresses for. We’d like to take this a step further and...
  16. M

    TRACKING Customer by Zones

    Database mailing have been giving us great results but as of now we’re just sending the same ad pieces to all customers in our system that we have addresses for. We’d like to take this a step further and be more strategic such as sending different offers to lazy customers and active customers...
  17. M

    If You Could Only Use One Promotional Tool...

    For us it’s been solo direct mail. From postcards to coupon packets. Our last two attempts on Newspaper inserts gave us a dismal return. We get about 5-10% return on our solo direct mail pieces.
  18. M

    MARINARA sauce packet.

    not sure what qualifies “high volume” to have it pre-packaged. We go through a little over 1,000 of these 1 oz. dip a week.
  19. M

    MARINARA sauce packet.

    didn’t know my post would cause this much drama :). Thanks for the support! I obviously opted the diplomatic way as this forum is meant to be a community that help each other in a constructive, friendly manner. One would think Easygoer would be supportive of a newbie as he’s also one himself...
  20. M

    MARINARA sauce packet.

    I agree on presenting the best product possible. But we’re just thinking of a possible way that can ease the labor. It’s for a bread roll type product …each one is hand made. One of the reasons why I post on this forum is to get feedback and tips from those that are more experienced. And the...
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