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me 2 It has been a while since this topic was brought up, but I wanted to renew it. I’m also looking for a gift card company. I have a micros POS system. Does anyone know where I can get someone who will print & make custom cards with barcodes and / or magnetic strips on them? My POS will read...

Pizzamancer: I have been wondering the same things about both of these books & the “gimmicky” feel hasn’t made me want to buy them. I purchased Guerrilla Marketing a few years back and it is my “go to” book for marketing. I LOVE it. I’m sure Karington’s books have some good ideas too, but...

Hm. 15k is a “big town”? I would say that is a nice small town too. I think 4000 maybe too small? Think about it like this: what do you anticipate your top & bottom yearly sales figures to be? Divide that number by your average estimated ticket price. Divide that number by your average number of...