Ask The Experts: Question for Steve Green

Mr Green,

I’m in the movie theatre business. I have a concept I’m planning on creating at closed or older outdated movie theatres that are no longer able to be competitve in the marketplace. Movie Bistro will feature an eating enviroment with beer & wine and feature 1st run films. The first location we are looking at has room in the lobby for a pizzeria. Patrons will also be able to take their food into the auditoriums with them on a tray that fits into the arm rest cup holder.

It will be essentially two businesses under one roof. Synergistic as well. The pizzeria will feed off the 3000-4000 patrons the theatre will draw and the theatre will use the draw of the pizzeria.

Using the existing space of the theatre concession area back room we will avoid an expensive kitchen set up.
Our plan is to use electric impinger conveyor ovens (avoid a hood), pizza prep table, salad prep table and a walk in refigerator/freezer. Serving pizza, salads, appetizers, and desserts. We may also offer pasta and oven sandwiches.
The theatre concession stand will be be fully operational offering traditional theatre food fare.

We want to avoid an expensive kitchen staff and use the existing staff to make the food. We therefore don’t want to have to make the pizza dough but use a pre-made pizza dough or flat bread…any suggestions??

We would also like the pizza to be unique…is there anything you might suggest that would make use unique? Are different cheeses a "draw’, like smoked mozzeralla or Greek cheese?

I have a ton of movie theatre experience but none in the pizza/restaurant business. We may either hire somebody with restaurant experience or find a restaurant partner. Any suggestions? Suggestions on where to look for the partner?

Thank you!
Scott Cassell
Stadium Theatres