I was looking for information on the best way to send out direct mail postcards. We have been just mailing out 10,000 pieces every 3 months to all the homes in my area.
i was wondering if direct mail is like door hanger, where they work better the 2nd and 3rd time if you do them a week apart and mail to the same homes 3 times
My thought was to switch up what i have been doing and only mail out 3333 mailers to the same set of homes every week for 3 weeks, like they recommend for door hanging. Does anyone know if that would be a better idea compared to what i have been doing by just flooding the entire market one time every couple months. The old way i have been doing it we see about a 3% return which is not bad, i was wondering if we do the same home for 3 weeks each week if we could see that number get higher like 4-5% from the repetition
Thanks!!
i was wondering if direct mail is like door hanger, where they work better the 2nd and 3rd time if you do them a week apart and mail to the same homes 3 times
My thought was to switch up what i have been doing and only mail out 3333 mailers to the same set of homes every week for 3 weeks, like they recommend for door hanging. Does anyone know if that would be a better idea compared to what i have been doing by just flooding the entire market one time every couple months. The old way i have been doing it we see about a 3% return which is not bad, i was wondering if we do the same home for 3 weeks each week if we could see that number get higher like 4-5% from the repetition
Thanks!!
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