We recently commenced boxtopping with special deals for Monday, Tuesday and Wednesday, our quiet days of the week. Each day has a specific value special for shop pick up only. We don’t want to offer delivery as the specials have eaten into our slim margins already plus we don’t want to put on another driver for the night just to cover extra deliveries at a lower sell / profit margin price.
Boxtoppers haven’t been tried here except for some limited Domino’s so we thought we would give it a go to be different from everyone else. So far the redemption is not quite what we thought it would be. We have been doing it around 5 - 6 weeks now ad only get a few back each week.
In OZ we don’t eat pizza as much as your market so this may have a bearing, plus people may not be looking at the boxtoppers as they are not used to seeing them. We print ours on bright coloured paper s it stands out. They are 1/3 of a traditional photocopy paper size (A4) so they can’t be missed.
The Monday deal is large pizzas (13") for $10 on 10 selected variants or up to 4 toppings. Normal cost is anywhere from $12.50 - $14.50.
Tuesday is free upgrade to family size (15") from large (13") on any 2 pizza order.
Wednesady is a free gralic bread (retail $3) on any Family (15") or Jumbo (18").
Funny thing is the least attractive (free garlic bread) is the most redeemed.
They have to cut out the docket for special and redeem it when paying / ordering. As coupons are not used very much at all here maybe this has an affect on the redemption - they just are not used to doing it?
On average what is time for starting something like this from scratch and then starting to see results come in on a consistent basis?
In the meantime I’m going to put out roadside “A board” signs with $10 Large Pizzas Tonight on the verge outside of the shopping centre we are in (we are set back about 50 metres from the road up on a rise). We have extremely heavy traffic flow past us in peak morning and evening so we thought we may try to attract extra customers by this. Only problem is the local councils don’t allow roadside signs and confiscate them so we will have to put them out for short periods in the peak traffic times and take the risk. The signs will cost around $300+ each.
With rent at $1500 (16%) per week, wages $1900 (22%) and cost of food $2200 (24%) plus other incidental costs (insurance, workers comp etc) there isn’t much left to discount the price to much more.
Any other ideas for getting better redemption from boxtoppers or other specials? Bear in mind in OZ we don’t do 1, 2, 3 toppings like you do.