I have never used or really taken interest in the black book so I thought I would start a new thread since I know discussion on the book seems to go crazy.
We opened a second location a few months ago and have been stuggling getting customers to come in, try us and remember we are here (we are kinda off the beaten path).
Anyway we have tried the traditional ways… door hanging seems to help.
One of the chains here offers a 14 for 4.99 every thurs. Carry out only. We decided to give it a try… at both locations. We offered a 16" one topping, carry out only for 5 bucks.
Well first off one of my concerns was de valueing (is that a word?) our pizza. Second was would we actually make any money off it? Third, would it work?
We have done it for 2 thurs so far. First thurs both stores sold about 80.
Last thurs. the new store did 110 and the other store did 165.
Did it de value our pizza? No It brought in tons of new customers. We do it the old fashioned way also, a pos would have told actual new customers but I do know this our 2nd location has been open 12 years and most are regulars while I was cashing out the customers and talking with them many had never eaten there before. (They have built major new subdivisions in past few years and most probably haven’t tried us)
It has been incredible. Our sales the other days have been on a rise. I thought it would hurt friday but didn’t at all. I was worried the amount of pizzas we were doing would compromise our product, it hasn’t.
Our crew has become stronger. Friday night seemed like a breeze after thurs.
At almost 50% food cost we still made our labor percent and food percents for the week. Our labor was actually way under.
So we may have only gained $825 in sales but we sold tons of extras with it. We ran a special on our cheescake and salads (easy and quick and tastes fabulous) many ordered with their pizza. We laughed because they got 2 cheescakes for the price of a pizza.
Our sales for the whole day was up 1500.
I can hardly wait until next week.
Maybe give it a whirl, I know the other places in town have to be feeling the blow. That is a lot of customers.