Brilliant New Pizza Branding

Hi,
I just found this new Pizza Company branding that is absolutely brilliant.
Their packaging, signs, store fit out and merchandising is awesome and is a whole new way of presenting Pizza’s.

There are a whole lot of photos here:
http://stuff4restaurants.com/blog2/2007 … or-pizzas/

It’s a must see…

it’s and idea…
don’t think Wall St. would get behind it…
I understand they segment their market there, from what I gather from PMQ Austrialia…
like Hooter’s here, goes after a segment, not the family restaurant place…
as for me, I try to include everybody,
if they can make it big in their segment of the market, more power to them.

I have thought if I could have topless staff, it may be worth segmenting the market…legal problems with that though :frowning:

Otis

Oh yeah here in the buckle of the bible belt…it would not fly.

It would get burned down I bet.

But just think of all the FREE publicity you would get…
You will become famous. Bankrupt, but famous…

Yeah it’s not for everybody :evil: :shock:

Yeah but nothing is for “everybody.”

I’m pretty sure this was in PMQ Magazine about a year ago.

I thought it was stupid then, and I think it is stupid now. I’m sick of “shock” type marketing.

You never heard of them? They make the news ALL THE TIME.
Last one I saw was them removing some billboards for being even too “over the edge” for them - I think they had Hitler on one, and the Pope on another…

Yeah, I think they were in PMQ not too long ago.

I think a restaurant resorting to “shock” marketing is a pretty good indicator that they have awful food.