How long should a business name be before its considered to long and distracting? Two words,three words,four?
Look at all the BIG, SUCCESSFUL businesses in any trade and that will give you the answer - Domino’s, Walmat, Coca-Cola etc
Always work on the K.I.S.(S) principle - Keep it Simple (Stupid) - (not meaning you’re stupid, it’s just how how my marketing teacher drove it into us).