A month or so ago someone posted on the Think Tank about doing a fundraiser to raise money for Haiti earthquake victims and most here blasted him for being greedy ect. Please give me your opinion of the following so I know if it is worth approaching the charity about this fundraiser opportunity.
A local chapter of a well known national charity has lost some government funding and is struggling to raise the money needed to meet their budget. They appear to be $40,000 short and are considering selling their building and and renting smaller office space to cover this years budget shortfall. If our companies two other local stores are willing to do this I am considering approaching the charity and offering them the following. For every order over $10 where the customer asks us to donate to this charity we will give $1.50. We would be putting the effort into the charity’s hands. They have the ears of the local TV and newspaper and could certainly get the word out if they wanted to. They only get money from us if they put the effort forth to promote this which would get our name out there. If they got one quarter of our current orders to ask us to donate they would be getting over $1500 per week. If they get new customers ordering from us and asking us to donate this number can increase quickly.
Your opinions on this? Do I come off looking opportunistic? Should I just forget about it? Are there modifications that I should consider?