Here’s my 2 cents worth -
Even if you can’t afford full color, add a 2nd color for a small amount more, it will make your menu look much more professional,
Go with a smaller number of coupons. I know you’re trying to get something for everyone, but remember, while you’re intensely interested in this, your prospects are only mildly interested. Too much information = information overload = your menu getting shoved into the back of their junk drawer - at best!
It might be just me, but I’d either drop the seafood dinners, or at least give them an Italian name and prepare them w/ an Italian flavor. I have a pizza place in my area that offers everything - steak, ribs, seafood, mexican, chinese, you name it, they got it - their store is only about 800 sq ft. They are the joke of my town.
Also, I’d have it printed landscape style, & fold it in half.
If you have any prominent people who will give a testimonial, USE IT!! One of my regular customers is the food critic for the local newspaper - every menu, every flyer, every ad that I put out has her testimonial “This is where I take my family for pizza” prominently displayed.
What is your USP (Unique Selling Proposition)? What I did when I 1st bought my place (was only doing about $2K per week) was put out flyers that said “Had enough of the same old, tired, franchised Fast Food Pizza?” My USP was “old school” pizza, made the way it’s supposed to be made. It worked OK, we’re around $14K per week today.
Getting away from the menu here, but you need some money coming in, and you need it quick! Go to this site: zapdata.com Input the info to find the large employers in your area. Put on your salesman hat & go to these places to sell your product for staff meetings. Sample the sh1t out of your product. What saved me that 1st year was an account with Charles Scwab that I lucked into. They had one of their main offices about 5 blocks from my store. After the first couple months, they were ordering upwards of $750 per week. Believe me, we serviced the heck out of them! If you can land one account like that, you can use them as a reference to land some more.
Hope this helps.