We have been driving our facebook fan page and are up to 1136 fans tonight. We also recently added online ordering. Recent reports have our online orders at 4% of the business.
That online ordering is so much easier once the customer is set up, we have made it a priority to get people on the system for the first time.
We are running a promo wednesday that offers a free 14" cheese with the purchase of any other food item. The way we set it up it is really a $13 discount on an order that includes a 14" or 16" pizza with another food item. That way the customer can add toppings or change sizes and still get the benefit of the $13 off (full price of a 14" cheese). We are requiring that the order be placed on line to get the deal. We are also ONLY promoting this on FB.
I told our local newspaper ad rep about this and they want to run it on thier site next week to compare impressions, clicks and orders placed. Sounds interesting to me!