When are you giving away the store and when are you offering savvy marketing deals to increase your bottom line
Our company specializes in Instant-Win Game Cards for the restaurant industry and I think I can help answer your question.
Our clients have up to 4 prize giveaways on the back of the game card. We strongly suggest either a Grand Prize or 1st Prize selection be something that the customers will “buzz” about to their family and friends. A “in-house” promotion like this has a secret magic to it - you either have to be a current customer or know someone “in the know” to take advantage of the promotion. The word tends to spread like wildfire.
A current client just referred to their customer response as that of a “pack of hungry wolves”.
Second prize should be directed towards bringing in additonal customers/orders or raising sales. Third prize is the consolation prize - it could be as simple as a 32 oz. fountain drink.
The idea is that everyone wins something and that is all the customer will remember.
We recently worked with a pizza chain that initially gave away too much - a family size pizza, up to $18 FREE. Their redemption rate was over 10% in the first week of the promotion but they were taking a heavy hit. We pulled the promotion, lowered their giveaways and re-ran the promotion with more modest prizes. The redemption rate came right back in at 10% for the first week.
Free feel to look us over at http://www.robustpromotions.com[/url]
I just wanted to post this so you can all offer your suggestions as to what works for you!
I have three ideas for all of you
Loyalty marketing can be done with our pizza slice magnets - the client gets one with every pizza order - they collect 8 to make a complete pie and they turn them in to you for a free pizza.
Scratch off cards - we can print business card size scratchers where you set the win rate and the prizes up to 5 levels. The more pizzas they order the better their chances - get them involved.
Birthday Card program - we will send out post cards in a zip or radius of your store to all persons (clients or not) having a birthday in the current month - could be 300 or 500 depends but the redemption on these cards has been as high as 21%. No long term commitment - try it for a month, in fact we will charge for 500 and send out 500 free all for $400
see our web for details on all of these products http://www.DuranAds.com
Marketing is all about getting and keeping the name of your pizzeria in the forefront of customers’ minds. Here is a link to an article talking about the top ten ways to market your pizzeria.
I hope this helps.