What kind of percentage do you guys see as far as how many orders or pizza you sell versus the amount of coupons you take in.
We sell about 800-900 pizzas a week and are open at 4 pm 7 days a week. We take in about $400 in coupons a week, some are for a $1 off some are for $2 off. What kind of ratio do you guys see.
Thanks in advance,
I don’t count the umber of coupons, but I do track total discounts as a percentage of sales. We run about 14% overall… higher when a mailing hits. We have a $2 deal on our box topper and offer value added items like a Free Pint of Ben and Jerry’s pretty widely. Another of our most popular offers is $5 off two 16" pizzas. I would guess we have one offer or another on about 75% of our orders.