direct mail that works

ok. what is the an offer that you have sent out DM that has worked well for you guys? i am going to do a mailer this week, and i need an offer they can not refuse “besides free” lol

any help would be great!!!

50% works good

If your shop is new, just mail a menu, I just sent out 10000 menus that were stuck inside a PENNYSAVER magazine (printing and mailing were $59/1000) I had a tremendous response. paid for itself in the first day.
Im fairly new 7 months and most of the town doesnt know I exist.
People are always eagar to try something newl.