direct mail

how many offers do you offer on your direct mailing?im trying to put one together but i think that i have to many offers

I always do best when I just put ONE offer on a mailing. Don’t make people have to think. Some of those ADVO drops from the big 3 are almost impossible to discern.

Check out this article I just came across a few days ago:

The second page has some interesting insights into how being confused affects buying behavior.