how many offers do you offer on your direct mailing?im trying to put one together but i think that i have to many offers
I always do best when I just put ONE offer on a mailing. Don’t make people have to think. Some of those ADVO drops from the big 3 are almost impossible to discern.
Check out this article I just came across a few days ago: http://www.newsweek.com/id/144229
The second page has some interesting insights into how being confused affects buying behavior.