historically we have been primarily a dine in restaurant with only about 10-15% of sales being takeout and prior to covid hadn’t offered online ordering or delivery. now in the shifting age of covid, our model has obviously changed with a shift to 50%+ being takeout and now adding online ordering. and to clarify, i’m talking about our own online ordering through our pos (speedline), not 3rd party online+delivery platforms like ubereats/grubhub.
wondering whos charging an online order fee and why or whynot?
things we’re considering in this decision…
there are additional costs to us in monthly fees and ‘card not present’ credit card rates
there are savings to us in that we’re not paying a server (not specific to online orders, but togo orders)
there are lost sales for togo/online orders in alcohol and other addon sales
we are not typically a nickel and diming sort of place and kinda feels like a moneygrab.
but there’s a convenience factor of online ordering and that has value.
we’re all just trying to survive covid however we can.
You can’t charge a surcharge for SpeedDine currently. You would have to have a tender surcharge on all order types, unless you change your online orders to go to a different border type such as bar or eat in, etc. This is on the test track
I wouldn’t do it. I haven’t sern any restaurant charge to order online.
The only time I can remember paying an onine order fee was when I was buying concert tickets and I was charged a convience fee to input all my info myself. I want my customers to only order online (thats the dream) so I wouldn’t to hinder that.
We give coupons / discounts for online only orders. Train your customers to order online. They will spend more and save you time on the phones. Less chance for mistakes - that is how THEY placed the order. Online orders 28% of orders last month, 37% of sales.
The first week I had my online ordering going it cost me about $1.50 per order. If I compare that to what it cost for third party service, where I pay $0.99 per order just for them to take payments, it was a major saving. Each week the online ordering ends up costing even less per order. I would say it is a no-brainer not to charge a fee.
What do you mean by similar restaurants dear can you please guide me as well because I am doing this in my surrounding area from a year but not a fruit full result is found.
Please explain a little but…