Dominos new product

My local Dominos has been marketing the cr@p out of their new product, a french bread pizza. They are primarily marketing it on a hot and now Little Caesars style lunch menu. It just seems to me that french bread pizza is generally seen as a frozen grocery store item so I’m kinda baffled at why they would want to add this to their menu. It seems so opposite from the “revamped” pizza they had been advertising. Is this a national product or is it just being marketed locally?

I somewhat remember French bread pizza advertised here in NJ a few years ago

I just checked out the online menu od my local D’s and no sight of the FB pizza… probably making the “national rounds”