As most of the long time readers are aware I run a special promotion during Fire prevention Week. I randomly choose a delivery each night and the firefighters come along to check out the smoke detectors. If the home passes the inspection then the delivery order is on the house.
This got me TV coverage as well as a news paper article last year. This year I am going to do the same but go a step further with the promotion. The firefighters will be stopping in different neighborhoods and passing out information on escape route planning. Along with their information they will be passing out a coupon for me that can be redeemed when the people come into the store and telling me they have their escape route planned.
The fire department are going to set up their test house and take pictures of me coming out of the smoking house carrying a pizza box. They will give this to the press as a kick off for the week.
Here is the link to the TV coverage I got last year. http://www.youtube.com/watch?v=UBqKs5G_0ig
Please take this idea and use it to the fullest possible advantage you can. The more people that take the time to check their smoke detectors and practice their escape routes the better chance there is to save a life.