I try to regularly check google for any mention of my shops. In reality I probably get around to it once a month.
I saw this suggestion on PT forum (credit where its due) to set up a google alert which sends an email with any new news and thought I’d mention it here in case people didn’t know (as I didn’t)
Also useful to have Google Analytics installed on your site…
We have a post on our new blog, Out of the Oven called Where in the World Wide Web is Your Pizzeria which gives links on how to get listed on Google, Yahoo! and Bing. Getting listed on these search engines will help the information you want to rise to the top of searches in your area - I suggest taking full advantage of these listing by adding pictures and specials.