We are currently a delivery carryout business only and I’m kind of rolling around the idea of just stopping delivery service. I know it might sound kind of insane since food delivery is such a big thing now so here’s my thoughts and reasons.
Easily 70-80% of customer complaints are related to delivery in some way shape or form. Whether it is delivery time related, forgotten food, didn’t like the way the driver smelled, you named it we get a complaint about it.
EASILY 80-90% of my employee issues are with my delivery drivers. There must be some innate personality trait in people who are willing to deliver pizzas because they are constantly bickering, fighting, and generally causing the most havoc in the store.
Delivery Drivers are the toughest people to hire BY FAR. Despite my drivers making an absurd amount of money (easily $30 an hour) Its damn near impossible to hire new ones. Perhaps its the thought of putting too many miles on ones personal vehicle, when we need to hire a driver it is next to impossible. I do think people think I am exaggerating when I place the ad saying our drivers make $30-35 an hour and just brush it off as hyperbole because when they actually start working at our shop they are fricken amazed. Funny anecdotal story. We have this one young 22 year old who works for us. He still lives at home and his mom ( she works as a bank teller making $12 hour, relevant to the story) got on him about getting a real job. He retorted that he makes $700 bucks a week working 20 hours a week! She just pauses and goes, well damn that’s more than I make working full time!
It would save money not delivering. Between the difference in workmans comp cost and non owned insurance there would be a somewhat sizeable savings there.
Its stressful delivering. Getting a message that Johnny Driver slid off the road and hit someone’s porch is incredibly anxiety inducing. We also have had MAJOR issues with drivers thinking its fine to deliver while HIGH!? Apparently its not the same as drunk driving, according to them anyways.
We would lose money not delivering. As it sits this year by orders 43% of our orders are delivery and the average delivery ticket is $32 while the average pickup ticket is $24.50. I do think there would be some percent of current deliveries that would convert to picking up if the service wasn’t offered but I also think the lions share of the delivery sales would be lost.
Looking at the previous numbers it might seem insane to some that this thread even exists but this is merely something that I have percolating in my brain. Sales would definitely be lower but I think that could allow me to also work more on sending out better products and developing some ideas I have that I feel are too complex and time consuming to handle as the operation currently exists. I also think there would be a general savings in labor but I have not done the projections on that yet.
So what does everyone think? Tell me I’m crazy, give me some feedback, or just regal me with your own stories of delivery driver ineptitude so we can feel solace in each others pain.