I’ve been interested in business and marketing for a long time. I really have a desire to learn more and I’m hoping that I will learn from this forum (and site).
There is a friend of mine that owns a pizzeria, and I would like to help him out. I’ve come up with a lot of ideas, but I don’t know how practical they are. Instead of asking him a lot of questions and taking up his time, I would like to be much more organized. I’m hoping that by coming here I can get more organized and see which ideas are practical so that I can talk to him and help his business grow.
Now, let’s get started.
First of all, let me say he doesn’t have a website or a Facebook page. To start, I think it would be best to get a Facebook page up and running. What do you think about that?
I think having a Facebook page is similar to an email list, but it seems easier to manage. I think adding an email list in the future would also be a good option. Please let me know what thoughts you have about that.
I was trying to think about some specials to offer. I’m not sure if I am going about this the right way though. Initially, I was thinking to discount the pizza. There would be less profit per pizza, but the more that come in for the special, the more that would be made. For example, if an average of 10 pizzas were sold per day at $10.00, that is $100. If the cost per pizza was $4 (just a guess, I don’t know what his cost is), that would mean $6 profit, or $60 after the 10 pizzas. If he were to discount the pizza to $7.99, that would mean 16 pizzas would need to be sold to make the same as before. I’m thinking that the offer would bring in those extra 6 people. I’m not sure if I’m going about this the right way though.
This is how I got the $7.99 large price (as a special).
The regular price for a medium pizza is $7.99. He is currently offering that as an everyday special for $5.00. That is a 37.42% discount. If he were to discount the large pizza at 35%, that would make it $6.49 for a large. If he were to make it include one topping, and charge that topping at full price ($1.50), that would make the deal $7.99 for a large 1-topping. It would ultimately be the same discount as the medium pizza, just with a full priced topping. He normally charges $9.99 for a large pizza.
So, that was an idea I had. I don’t know how practical that is though. Do you think something like that would attract customers? I think a $7.99 large 1 topping pizza is a good deal.
I was then told that if he were to discount too much, people would start expecting discounts, and that’s not a good thing. So, I was thinking it would probably be best to have that as a temporary special, and not an everyday price.
I’ve read on the Internet that it was good to “increase the overall check”. I was trying to figure out a way to do this, while still making the customer think he or she is getting a deal. What do you usually do for this? I was thinking he and his employees could ask the customer if they would like to add something else to their order, such as garlic knots and a 2 liter bottle of soda for $5.
I’ve had many other ideas, but there are too many to post here. I’ve learned a lot from this site already, and I really appreciate it.
Thank you to anyone that is willing to help me and my friend out.