Re: How can I compete with 5 other pizza places on same stre
It is hard to generalise without knowing too much about your demographics etc but to simplify it I would be looking at the following.
Quality, presentation, marketing, service and point of difference.
Make the best pizza you can, not necessarily the best price in town. Give your customers a taste experience that will bring them back time after time, and advertise the hell out of it how good you are.
Ensure your service levels are one that make customers feel they are the most important thing about your business. Train your staff to be friendly, efficient, informative and well presented but most importantly to your effective in what they do.
Look at your competitors and see what they do well and better it. Look at their offer and see what they don’t do and see if there is an opportunity to add new lines or products that value add to your offer, something that customers will want to buy and then push these hard.
Step back and take a critical look at your own operation through the eyes of a customer and ask yourself (and answer honestly and without bias) “would I shop here, and if not why?”
It is not easy fighting against mulitple competitors but in the end of the day it becomes survival of the fittest - “when the going gets tough, the tough get going”. You are not alone feeling the pinch as all of you are fighting for the same dollar (or pound in your economy) so make it as hard for them and maybe they will capitulate and then there will only 4 or 3 of you left fighting for survival.
You will probably get a lot of different answers from others here but in the end of the day it is what you do which will decide your future. Take out what you can and what will work for you and drive it hard even when it may seem no light at the end of the tunnel. What works for one won’t necessarily work for all but there will be something that will click.
If you are not getting the customers in have you ever got out and asked people up the street why they go elsewhere, or why they have purchased a pizza where they just have.
It’s knowing your competition and knowing yourself that will give you the answers.
Now I will go out and do this myself. :?