How do you get the word out?

I see so many great ideas out here for ways to bring in more business (customer appreciation days, Superbowl specials, lunch specials, etc.). My question is: when you are the small, independent pizza place, what is the quickest, cheapest, and easiest way to get the word out so that your event or special is successful? The big guys have radio, TV, glossy ads, Internet pop-ups, etc. What works the best for the little guy?

Any ideas would be appreciated!


If you already have a customer base and are just trying to get the word out about a special on the cheap I would say use what you already have. Put flyers about your special on every pizza box that goes out of your place, have your staff mentioning it to walk ins as well as customers on the phone, door hangers, have your soda vendor supply you with a banner(free), and maybe even an employee on the street with a sandwich board about your special if there is enough traffic in front of your place. Just a few quick ideas off the top of my head, good luck!