Dear Sir,
I hope you will be in prime health.
My name is Kashif & I belong to Pakistan. I want to open a small pizza outlet with take away & free home delivery options.
Due to low finances I am opening this outlet in Pakistan on my own place & not in a market. This is a commercial location near to my house but away from area’s main markets. Due to this there is not enough public gathering near to it.
Also, I have to cope with following challenges;
- I have no practical working experience of this kind of business.
- My brand name is completely unknown to the customers.
- My competition will be with very popular brand names such as Pizza Hut & some other popular local brands.
- In long run my limited customers will remain the same.
- As already mentioned above, my place is at a distance of 1~2 km far from my area’s commercial places.
- Currently I have no closed sitting arrangement for customers.
- There will be some other problems which i dont know right now.
But, I feel that this is the right time to capture the market of this area because of following reasons;
- I have plently of wide open green space for customers to sit and also to park their vehicles.
- There is no specialized pizza shop in this area. There are some bakeries who are selling pre-baked pizza.
- To eat a fresh hot pizza people have to visit city market (Main Bazar or you can call it super market which is approx. at a distance of 8~10 kms from my area).
- As we all know; people like change so I think change in taste will attract customers.
- Ordering a pizza for home delivery normally take more than one hour to reach to the customer. As you know it effects freshness and hotness of the product.
- Also my place is on the road parallel to main road of housing society.
In these conditions please suggest me what should i do? Should i open my outlet here.
Please let me know in case you think that above mentioned information is not enough to make a appropriate decision. I can send you google arial view of my location if you want.
I know it will going to be a tough task to run this business but i wanna do it. All i need your support, help, encouragement, experience, suggestions.
I would be very thankful to you.
Kashif