UncleNicksPizza
New member
Hey everyone, thought I’d share something I’ve been doing that has really generated a lot more activity for my Facebook Fan Page (http://www.unclenickspizza.com/facebook).
A while back I tried a lot of different ways to promote my Facebook page for the shop, including putting links on boxtoppers, receipts, door hangers, mail outs, etc. What I found was that the rate of people liking our Facebook page was very low, primarily due to timing. When they would get our materials, it was usually an inconvenient time for them to log in to their Facebook account and go like our page. The key was to get them while they were on Facebook.
Now I have tried the Facebook ads, and while I did see some result, it was very costly in the long run, and most of the people that liked my page took months to give us a try. Obviously I could not maintain this form of advertisement, so I tried something new.
For one day I decided to give away a free pizza to a Facebook fan, and all they had to do was “Like” the status. Then I would go to http://www.random.org and put the range for the number of likes I had, count down to that number on my “Likes” list, and they were the winner. The result? I gave away 1 14" Cheese Pizza ($1.75 in cost) and received 4 new page likes from people who saw the status in news feeds of their friends that liked the status.
Rinse and repeat for an entire month, my views for each status were nearing 1,000 each time. I gained on average 2 - 3 likes per day of doing it, not to mention I was up selling toppings and X Large upgrades on 60% of my orders, so even my free pizzas were making me a small profit.
Most recently now, I started doing it again but on random status. What I will do is put a status up, and at the end put, “Like this status for a chance to win a free pizza.” Of course I get a good amount of likes on it, my advertisement (it is usually a special, or something along those lines) gets seen my a large number of non-fans, and still at the end of the day my cost is $1.75. Which is in my opinion very cost effective since not only am I getting a lot of publicity in it, and putting product into the mouths of people who have never tried it (because a lot of my winners end up being new people) or reward loyal customers (they love me when they win a free pizza), but I also get them to sign up for our rewards program to receive their certificate for the free pizza, so I get their name, address, phone number, e-mail etc to build my database. All for $1.75 each time I do the event.
Now I have notice that doing it every day I see diminishing returns, but doing it once every couple of days on a continual basis keeps things fresh, and continues building my brand.
Just a thought for other operators looking for a cost effective way to build a database, increase facebook presence, or create a little hype!
A while back I tried a lot of different ways to promote my Facebook page for the shop, including putting links on boxtoppers, receipts, door hangers, mail outs, etc. What I found was that the rate of people liking our Facebook page was very low, primarily due to timing. When they would get our materials, it was usually an inconvenient time for them to log in to their Facebook account and go like our page. The key was to get them while they were on Facebook.
Now I have tried the Facebook ads, and while I did see some result, it was very costly in the long run, and most of the people that liked my page took months to give us a try. Obviously I could not maintain this form of advertisement, so I tried something new.
For one day I decided to give away a free pizza to a Facebook fan, and all they had to do was “Like” the status. Then I would go to http://www.random.org and put the range for the number of likes I had, count down to that number on my “Likes” list, and they were the winner. The result? I gave away 1 14" Cheese Pizza ($1.75 in cost) and received 4 new page likes from people who saw the status in news feeds of their friends that liked the status.
Rinse and repeat for an entire month, my views for each status were nearing 1,000 each time. I gained on average 2 - 3 likes per day of doing it, not to mention I was up selling toppings and X Large upgrades on 60% of my orders, so even my free pizzas were making me a small profit.
Most recently now, I started doing it again but on random status. What I will do is put a status up, and at the end put, “Like this status for a chance to win a free pizza.” Of course I get a good amount of likes on it, my advertisement (it is usually a special, or something along those lines) gets seen my a large number of non-fans, and still at the end of the day my cost is $1.75. Which is in my opinion very cost effective since not only am I getting a lot of publicity in it, and putting product into the mouths of people who have never tried it (because a lot of my winners end up being new people) or reward loyal customers (they love me when they win a free pizza), but I also get them to sign up for our rewards program to receive their certificate for the free pizza, so I get their name, address, phone number, e-mail etc to build my database. All for $1.75 each time I do the event.
Now I have notice that doing it every day I see diminishing returns, but doing it once every couple of days on a continual basis keeps things fresh, and continues building my brand.
Just a thought for other operators looking for a cost effective way to build a database, increase facebook presence, or create a little hype!
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