As an operator, what do you do to drive sales and create awareness for a late night crowd at your pizzeria? I’m interested to hear how specials v. entertainment has worked. How do you promote this?
We worked to get in good with the Bartenders & owners. We also sent drivers down to the late night spots to sell small pies as people went in & out of the bars. It kind of took off after that.
So your drivers just sell out of their cars or do you have a mobile unit?
We sent them on foot. We are a block off the area where all the Bars are located. We also sold the pies at a cheap flat rate to get people hooked on our pizza. I also allowed the drivers to make money on each pie they sold to incentivize them to sell more.
Have you ever thought about mobile marketing with a web app?
Be in the pockets of your customers at all times, even at night.
You can also update and change promotions at night to see if it drives more people in the door.
Check out appCoco, we build restaurant apps
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