Marketing Budget

Do you guys have a standard set % of revenue you use to budget for your yearly marketing ?? (Tapas restaurant)

what type of mix do you guys use??

Direct mail
web ads
web directories like city search, opentable, restuarant .com
coupons / door hangers
street promos

Need some help here to put some numbers togehter asap guys !!!


direct mail company=monthly program set up with this company

I spend about 6% of sales but I am in a resort market where I have to reach visitors. That is a more advertising intesive task than reaching locals becasue you have a short time window to reach them and there is a new crop every week.

What methods do you use to grab the instant traffic in that Resort market??