Neapolitan Pizza Pricing

Regarding the pricing of Neapolitan Pizza:

An often heard complaint is that this style of pizza is expensive for what you get.
Is that true or not?

Do expensive ingredients justify the high price or are a lot of places serving this type of pizza just shooting for a larger profit margin? Is some of the high price necessary to cover the cost of keeping of wood burning oven at
high temperature?

Help me understand.